Job Title: (Senior) Digital Marketing Coordinator
Contract: 6 month
Job Family: Marketing/Digital Marketing
Work Model: strong preference for 2/3 hybrid (but would also consider fully remote candidates)
Office: in order of preference: Charlotte,
Qualifications
Responsibilities
Job Title: (Senior) Digital Marketing Coordinator
Contract: 6 month
Job Family: Marketing/Digital Marketing
Work Model: strong preference for 2/3 hybrid (but would also consider fully remote candidates)
Office: in order of preference: Charlotte,
Qualifications
Qualifications
Proven experience in digital marketing, particularly in managing email campaigns and working with sales teams
High proficiency in HTML coding, specifically writing code for marketing emails
Ability to edit and troubleshoot HTML and other technical issues related to email rendering and compatibility
Exceptional attention to detail with the ability to fact-check and ensure compliance with brand and legal requirements.
Strong understanding of email marketing best practices, including responsive design, deliverability, A/B testing, and segmentation.
Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
Excellent communication skills
Experience in B2B marketing (not interested in B2C)
Experience in deploying new software and conducting training sessions
Familiarity with ADA, GDPR, CASL and other relevant regulations
Familiarity with GrapeJS and MJML - a plus
Responsibilities
Responsibilities
Create brand-compliant, template-based email teasers for investment sales teams, using a homegrown digital marketing platform
Help with basic management of marketing lists
Fact-check and review campaign content for accuracy, ensuring compliance with brand guidelines, legal requirements, and other regulations
Format and optimize text, images, forms, and other media assets for use in email campaigns.
Establish automated reporting procedures and monitor campaign analytics
Help with deployment of the next generation digital marketing platform (including training)
Stay up to date with industry trends, best practices, and emerging technologies in email marketing to suggest innovative ideas and strategies
Digital Marketing Coordinator (HTML) • Charlotte, North Carolina
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