Marketing and Communications Data Analyst Student Assistant

Posting Number : G / R31611P

Working Title :

Marketing and Communications Data Analyst Student Assistant

Department :

MarComm-Strategic Marketing

About the University of Georgia :

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state’s flagship university (https : / / www.uga.edu / ) . The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University’s enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.

Employment Type : Employee

Anticipated Start Date :

01 / 12 / 2026

Posting Date : 12 / 05 / 2025

Open Until Filled : Yes

Location of Vacancy :

Athens Area

EOO Statement :

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ( hrweb@uga.edu ).

USG Core Values Statement :

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https : / / www.usg.edu / policymanual / section8 / C224 / #p8.2.18_personnel_conduct .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https : / / www.usg.edu / policymanual / section6 / C2653 .

Duties / Responsibilities :

• Data Cleaning & Transformation : Assist in cleaning, transforming, and validating data to ensure high data quality and reliability. Gain experience with ETL (Extract, Transform, Load) processes and data wrangling techniques.
• Weekly Data Reporting : Support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater. Learn how to automate reporting processes and interpret key metrics.
• Data Visualization : Create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders.
• Digital Analytics & Campaign Analysis : Gain hands-on experience with digital analytics by analyzing web traffic, social media performance, and marketing campaign effectiveness.

Percentage of time : 100

Classification Title :

Student Assistant

FLSA : Non-Exempt

FTE :

.50

Position Summary :

The Marketing and Communications Data Analyst Assistant will assist in Assist in cleaning, transforming, and validating data to ensure high data quality and reliability, support the development and distribution of weekly reports by aggregating and analyzing data from Google Analytics 4, Sprout Social, and Meltwater, and create compelling visual representations of data using Tableau and Excel to help communicate insights effectively to stakeholders.

Knowledge, Skills, Abilities and / or Competencies :

Academic Standing : Preferred GPA of 3.5, or at least 3.3.

Technical Proficiency : Basic understanding and / or desire to learn the following tools and platforms : R-Studio, Excel, Tableau, Google Analytics 4 (GA4), Google Ads, Sprout Social, Bit.ly, and Meltwater.

Data Literacy : Familiarity with data cleaning techniques, data visualization concepts, and basic statistical analysis.

Analytical Mindset : Possess a natural curiosity to explore data, uncover trends, and solve complex problems. Demonstrate keen attention to detail and a proactive approach to discovering insights that drive decision-making.

Is this a Position of Trust? :

No

Does this position have operation, access, or control of financial resources? :

No

Does this position require a P-Card? :

No

Is having a P-Card an essential function of this position? :

No

Is driving a requirement of this position? :

No

Does this position have direct interaction or care of children under the age of 18 or direct patient care? :

No

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) :

No

Background Investigation Policy :

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website .

Contact Details :

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name :

Sarah Smith

Recruitment Contact Email :

Sarahruthsmith@uga.edu