Marketing Coordinator

Have a passion for bringing stories to life and connecting with others through truly meaningful campaigns?

As our Marketing Coordinator, you'll work alongside a passionate team to plan, organize, and execute marketing initiatives that inspire our community and celebrate life's most meaningful occasions.

If you're detail-oriented, energetic, and eager to make a real impact, this is the perfect opportunity to grow your marketing career - and we can't wait to meet you!

This is a fully in-person, onsite role based in our Downtown Greensboro office. Not remote or hybrid.

About the Position

Schiffman's Jewelers is a 5th generation family-owned company that specializes in jewelry and timepieces through personalized customer care, expert repair service, and curated collections from the world's top brands. Schiffman's Inc. encompasses 4 distinct store brands including Schiffman's Jewelers, Schwarzschild Jewelers, Sylvan's Jewelers, and Shreve & Co.

The Marketing Coordinator is responsible for generating awareness of each store brand (4 in total) and enhancing our image through social media platforms, blogging, and special projects. This position will also assist us in creating a vision for our overall marketing and communications efforts and support the execution of our annual marketing plan across the organization.

This position will operate out of Schiffman's Inc's home office, located at 225 South Elm Street, Greensboro, NC. Occasional travel may be required throughout North Carolina, Virginia, South Carolina, Kentucky, and California.

Primary Relationships

This position reports to the Director of Marketing but will work collaboratively with the Marketing team and other members across the organization to promote our brand values and drive traffic to our stores.

Key Responsibilities

1. Creates, schedules, and monitors social media posts from our content calendar on a weekly basis.

1. Develops social media ads that create engagement around the company, its products, and brands while staying within budget and brand co-op requirements.

1. Develops optimal posting schedule, considering web traffic, customer engagement metrics and themes in the overall Marketing calendar.

1. Responds to social media inquiries in a timely and courteous fashion.

1. Delivers monthly reports on social media performance and website traffic.

1. Implements email schedule to customers of upcoming events and new arrivals.

1. Maintains and updates email lists.

1. Helps coordinate content photoshoots.

1. Develops and maintains email schedule for events and non-branded content.

1. Assists with updates to store websites (events, copy, products, etc.).

1. Assists with event management (CRM templates, ordering collateral, etc.)

1. Stays apprised of enhancements to social media platforms and researches best practices regularly.

Qualifications

• BS/BA degree required in Business, Marketing, or related field of study
• 2-4 years related professional experience
• Technical knowledge and understanding of social media platforms, metrics, and tracking
• Excellent project management and organization skills
• Learns quickly and able to change in a fast-paced environment
• Ability to handle the pressure of meeting tight deadlines
• Ability to work well with others and take in coaching from upper management
• Knowledge of Flodesk or a similar email platform a plus
• Knowledge of Adobe Products a plus

Preferred Qualifications

• Experience with luxury jewelry and timepieces
• Knowledge of HTML and CSS is a plus

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Education:

• Bachelor's (Required)

Location:

• Greensboro, NC 27401 (Preferred)

Work Location: In-person

This is a fully in-office position.

Ability to Commute:

• Greensboro, NC 27401 (Required)