Pipe17 is hiring: Ecommerce Content Marketing Manager in San Francisco

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At Pipe17, our values aren't just words on a wall—they're how we operate every day.

We are a high-performance team built around ownership , integrity , and a strong bias for action . We believe in setting bold goals, holding ourselves accountable, and moving fast to solve customer problems. Every team member is empowered to make decisions and drive outcomes—not wait for permission.

We operate with urgency , but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work.

Teamwork is at our core. We win together, support each other, and celebrate our shared victories. Collaboration across functions isn't a buzzword here—it's a daily practice. We learn from each other, improve constantly, and rally around our mission : simplifying ecommerce operations for modern merchants.

And above all, we act with integrity . We do what's right, even when it's hard. That's how we build trust—with each other, our customers, and our partners.

If these values resonate with how you like to work, you'll fit right in.

This Position

We are looking for a highly motivated individual to “own” our content marketing program and be responsible for developing and executing an effective content strategy that will drive awareness and demand for our offerings.

This role will be leading high-profile content marketing campaigns including developing creative strategy, positioning, and key creative materials while also both collaborating and spearheading campaign management and execution across all platforms. This role will also be responsible for our blog and putting in place an SEO strategy that will drive increased traffic to our website.

Responsibilities

Provide compelling content to support our demand gen activities

Develop an insights based, multi-format (e.g., blogs, newsletter, case studies, articles, videos, webinars, interactive tools, infographics) content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention

Create and manage a long-term editorial calendar and content production pipeline

Provide copywriting support to the company as required

Supervise multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations

Write compelling briefs with clear project requirements for all stakeholders and functions

Own Pipe17 blog including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing and collaboration that result in measurable increases in SEO performance

Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science

Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help our brand stand out

About You

The successful candidate possesses a balanced blend of strategic and analytical thinking, excellent time management, strong understanding of ecommerce merchants, marketing acumen, and cross-functional project management skills and outstanding copywriting and editing skills.

You bring a combination of content optimization across long-form (ebooks, reports, whitepapers, solution briefs) and short-form (blogs articles) content, and the mindset of working hands-on with external entities to scale up our content offerings.

You look at the Demand Gen strategy holistically, understand how content drives engagement, and can align the content strategy accordingly. You are the type of person who wants to be a part of a cross-functional team with a strategic mindset to enable marketing, business development, partners and product teams as we work together to achieve our aggressive goals.

The most important quality is attitude. You must have an entrepreneurial spirit, a growth mindset, are curious and able to pick up and implement new ideas and appreciate working on a "no-drama" team that values and rewards achievement.

If you fit the description of what we are looking for and want to get in early to a high-potential startup in one of the hottest market spaces in the industry, then we would like to hear from you.

Qualifications

5+ years of experience in B2B SaaS content marketing delivering content for email, display and ABM campaigns

Ecommerce market experience preferred

Strong, demonstrated passion for writing and storytelling

Experience successfully working in an early stage startup

Experience working with CMS. Wordpress experience preferred

Understanding of organic & paid social media

Growth mindset, with a data-first approach

Good attitude for getting your hands dirty. This is not a self-contained role - you will be asked to help in many sections of the business such as call tracking, backend reporting, social media / SEO management

Strong communication, presentation skills and positive team collaboration is a must

Compensation (US FTE)

Competitive salary

Great healthcare + dental + vision coverage

Retirement plan

Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.

Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation

About Us

Pipe17 is a venture-funded software company headquartered in Seattle, WA with a significant presence in the San Francisco Bay Area. We provide an AI-native OrderOps platform that makes commerce operations effortless for brands and 3PLs. Pipe17 connects sales channels, marketplaces, ERPs, WMS, and trading partners through one integration, automates order and inventory flows, and delivers real-time visibility so operations stay proactive - not reactive. With Pipe17, companies scale omnichannel, onboard faster, protect margins, and reduce operational costs - all while serving customers better. Pipe17 sells directly to merchants and 3PLs and through a growing ecosystem of technology and services partners. The company is backed by GLP Capital Partners, a leading investor in ecommerce logistics. Pipe17 recently announced its Series A funding to accelerate growth and category leadership. You can read more here.

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