Instructional Design Specialist

Job Description

General Motors is committed to creating outstanding learning programs that enhance the professional and leadership capabilities of our workforce. As an Instructional Design Specialist (IDS), you will play a crucial role in developing innovative, high-quality learning solutions that align with business needs. This position supports all GM functions, including Engineering, Safety, Human Resources, Finance, Corporate Learning, and Information Technology, by creating engaging and relevant learning experiences that enhance performance and drive business success.

Key Responsibilities

Learning Strategy & Consulting

• Guide business partners on adult learning principles, effective practices, and common myths in workplace education.

• Perform needs assessments to pinpoint performance gaps, ascertain root causes, and suggest targeted learning solutions.

• Collaborate with SMEs, stakeholders, and target audiences through interviews and focus groups to validate learning needs.

• Utilize data-driven insights to align learning strategies with organizational objectives.

Design & Development

• Design and develop learning experiences utilizing methodologies such as ADDIE, SAM, rapid prototyping, action-based learning, and scenario-based learning.

• Create immersive and practice-oriented learning activities that reflect real-world workplace challenges.

• Draft design documents, learning outcomes, assessments, and criteria for success.

• Produce multi-modal learning materials including eLearning, ILT/VILT content, videos, workshops, podcasts, and job aids.

• Develop or refine instructional resources, facilitator guides, scripts, and communication materials.

Collaboration & Project Management

• Work closely with SMEs, content creators, project coordinators, and sponsors to gather content, ensure accuracy, and maintain alignment across functions.

• Assist the Learning Program Manager in defining project timelines, resource requirements, and development expectations.

• Manage projects through agile design approaches to facilitate efficient development.

• Support LMS setup and the integration of learning materials.

Required Qualifications

• Portfolio Required: Demonstrated work samples showcasing eLearning, ILT/VILT materials, scenario-based learning, action-based learning, and performance support tools.

• 4+ years of experience in instructional design, curriculum development, or eLearning.

• Bachelor's degree in a related field or equivalent experience.

• Experience in designing blended learning solutions (ILT, VILT, eLearning, job aids).

• Strong grasp of instructional design principles, adult learning theory, and contemporary learning strategies.

• Proficiency with tools like Articulate, Vyond, Camtasia, Adobe Suite, and Microsoft Office.

• Effective communication skills suitable for diverse audiences.

• Ability to manage multiple projects with a focus on accuracy and detail.

• Excellent consulting, communication, and relationship-building abilities.

Preferred Qualifications

• Experience collaborating with various business functions such as Engineering, Safety, HR, Finance, Corporate Learning, and IT.

• Graphic design capabilities (visual storytelling, layout, branding).

• Experience in UX design or user-centered design (wireframes, flows, usability, accessibility).

• Basic knowledge of JavaScript or interactive scripting.

• Strong facilitation skills for ILT/VILT working sessions, breakout groups, and stakeholder alignment.

• Experience with Action Mapping and Design Thinking methodologies.

• Background in designing scenario-based or branching learning experiences.

• Experience in creating communication or promotional materials for learning initiatives.

• Familiarity with learning analytics or evaluation frameworks.

• Experience in large, matrixed organizations working with cross-functional partners.

Compensation

The compensation for this position is based on what a successful candidate might earn according to applicable state laws. The salary range is $68,900 - $105,700, with actual offers varying based on relevant factors.

Bonus Potential: This role includes an incentive pay program based on company, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, Health Savings Accounts, retirement savings plans, life insurance, paid vacation & holidays, tuition assistance, and vehicle discounts.

GM does not provide immigration-related sponsorship for this role. This role is primarily remote, but candidates living within a specific radius of a GM hub will be expected to report to that location three times a week or as dictated by management.

This position is not eligible for relocation benefits; any related costs are the candidate's responsibility.

About GM

We envision a world with Zero Crashes, Zero Emissions, and Zero Congestion, taking responsibility to lead meaningful change for a safer, better, and more equitable world.

Why Join Us

We believe in making daily choices to drive meaningful change in our culture, so each employee feels a sense of belonging to one General Motors team.

Benefits Overview

From day one, GM prioritizes your well-being at work and home, allowing you to focus on achieving your goals. Learn more about our career support and offerings.

Non-Discrimination and Equal Employment Opportunities

General Motors fosters an inclusive workplace free of unlawful discrimination, providing opportunities regardless of sex, race, color, national origin, citizenship, religion, age, disability, pregnancy, sexual orientation, gender identity, veteran status, or any other protected status under federal, state, or local laws.

We encourage qualified candidates to evaluate the responsibilities and qualifications for each role and apply where their skills align. Applicants may need to complete relevant assessments or screenings during the recruitment process.

Accommodations

GM is dedicated to accessible opportunities for all job seekers, including those with disabilities. For reasonable accommodation requests related to the job search or application, please email GM.

Join us in changing the world through technology and creativity, and be part of GM's Talent Community for updates on roles and career insights. Explore our global locations and learn about our vision for a world with Zero Crashes, Zero Emissions, and Zero Congestion.