Digital News Producer Job at Nexstar Media Group, Inc. in Village of East Syracu

Digital News Producer – Nexstar Media Group, Inc.

NewsChannel 9 WSYR-TV is an immediate opening for a Digital Producer for its award‑winning website and digital platforms. LocalSYR.com has received multiple honors, including the 2014 Regional Edward R. Murrow Award.

Position Summary

The digital producer should be a skilled writer who can craft headlines and content that provide value to the audience and drive user engagement. The producer will use analytics data to make decisions about audience interest, helping with website organization. The producer is the primary advocate for growing and directing off‑platform participation among the digital editorial group. This person must be highly motivated with an ability to focus and re‑focus on a constantly changing target.

Position Responsibilities

• Develop and lead winning strategy for station content
• Have expert understanding of Facebook, Twitter, Instagram and TikTok
• Review copy and correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Utilize social media and station website to build and reinforce brand recognition
• Research and analyze background information related to news stories to provide complete and accurate information
• Gather information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Pitch local and trending stories during morning meetings
• Opportunity to shoot and edit content for digital platforms
• Ensure that all content meets company standards for journalistic integrity and production quality
• Write stories for the web and other digital platforms
• Perform other duties as assigned
• Find new ways to use social media and station website to engage with viewers

In our quest to provide digital‑first local journalism, the Digital Content Producer will also help create, upload and schedule content for streaming, as well as run breaking news update livestreams from the OBS desk in the Digital News Studio.

Requirements & Skills

• Bachelor’s degree in journalism; news website experience required; live, working web samples preferred
• Proficiency in AP Style, Adobe Photoshop, Adobe Express, Canva and other graphical software preferred
• Adobe Analytics and Google Trends experience is a plus
• Familiarity with OBS preferred
• Maintain a positive work environment through active team participation and cooperation with co‑workers in all departments
• Respond positively to feedback

Typical Day

This individual will need to maintain awareness of external social media conversations and manage our own posts across all accounts throughout the day while also scheduling holdable content for off‑hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated, focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our evolving newsletter strategy.

Measurements of Success

• Deliver stories quickly, accurately, and often
• Provide a central role in story idea discovery and generation for the local and regional team
• Consistently seek to grow audience to bylined stories
• Grow the social media base of the station and regularly promote links to stories

Compensation

$16.50/hour commensurate with applicant’s experience and skill level.

NewsChannel 9 WSYR-TV is an Equal Opportunity Employer.