Director Social Media

Social Media Director

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.

We are seeking an experienced, strategic and creative Social Media Director to lead our social media presence across channels for both The Freeman Company (parent company) and the Freeman brand. This role is responsible for shaping and executing the social media strategies to elevate both The Freeman Company and the Freeman brand, drive audience growth and deliver measurable business impact on distinct channels for each. The ideal candidate demonstrates the ability to see the "big picture," has a knack for creative storytelling, and is willing to participate in hands-on execution while leading a high performing team. The candidate is also well versed in the ever-changing world of social media trends, while ensuring content is meaningful, on-brand, creative and when needed nimble. This role serves as a key member of the Marketing leadership team, and is the primary liaison to content creation, creative and agency partners as needed. This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. This position is based out of our North Dallas office in Dallas, TX.

Essential Duties & Responsibilities

• Develop and oversee a global social media strategy that aligns with business goals, brand identity for The Freeman Company (parent company) and the Freeman brand, and audience needs
• Lead the creation and distribution of engaging, platform-specific organic content across channels including Facebook, Instagram and LinkedIn, as well as future emerging channels or existing channels the brand may enter
• Lead the establishment of the brand's social media voice and guidelines, ensuring responsible content management, consistent tone, and compelling messaging/storytelling across platforms
• Monitor performance metrics, analyze data and be able to provide recommendations for optimizations such as content for boosting, cross-sharing or collaborations
• Proactively identify cultural moment opportunities that are aligned with our brand and spearhead the right approach to activate social channels within the cultural moment
• Develop and integrate engaging and distinctive social campaigns/engaging content to support and drive brand-building and awareness-driving campaigns as well as conversion
• Partner with senior level cross-functional leaders or strategic partners to plan, integrate and maximize content performance that drive engagement and conversion
• Establish goals, objectives and manage expectations of high performing social media team and partners, including oversight of analytics dashboard for social media performance

Education & Experience

• Master's Degree preferred, Bachelor's Degree from a 4 year accredited college or university is required
• 10+ year's experience in social media or digital marketing with at least 3-5 years in a leadership or director-level role managing teams and impactful strategies
• Proven track record of developing and executing social media strategies that drive measurable growth in awareness, engagement and conversion across multiple platforms (i.e. Instagram, LinkedIn, Facebook)
• Deep understanding of social media analytics, content performance measurement and paid media/boosting optimization, including experience using content publishing platforms such as Sprout Social or native platform insights
• Experience leading cross-functional collaboration with creative, PR and marketing teams to align content with broader business and brand goals
• Strong background in storytelling, content strategy and organic campaign management, including collab partnerships
• Demonstrated ability to manage budgets, agencies and vendor relationships effectively
• Knowledge of digital trends and the evolving social landscape, with the ability to anticipate and act on platform changes or algorithm updates.
• Knowledge of content creation tools, including ability to edit videos, generate memes, or leverage AI for custom content
• Strong copywriting skills, with ability to adapt to style and requirements of channel/platforms to maximize engagement
• Ability to be nimble or pivot based on business needs
• Strong cultural champion who demonstrates ability to foster growth, accountability and innovation within team dynamic
• Ability to prioritize initiatives and manage multiple campaigns simultaneously
• Inspirates fresh, creative thinking and demonstrates openness to new approaches or innovation

What We Offer

• Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.