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Senior Associate Media Manager
Senior Associate Media ManagerDomino's Corporate • Ann Arbor, Michigan, United States
Senior Associate Media Manager

Senior Associate Media Manager

Domino's Corporate • Ann Arbor, Michigan, United States
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Job Description

  • Location :  Domino’s World Resource Center; 30 Frank Lloyd Wright Dr, Ann Arbor, MI 48105 (Remote Friday)
  • Shift :  Fulltime; Salary
  • Salary :   Pay up to $85,000 based on experience and qualifications, plus bonus.

(40%) Oversee all aspects of partner level digital media planning and buying

  • Responsible for managing multi-million-dollar annual media investment
  • Lead partnership with key media partners to test industry leading strategies and deliver against sales KPIs
  • Develop and share media plans to gain alignment on how to best use media platform(s) to drive company priorities
  • Execute & optimize media buys and testing through self-service ads manager tools
  • Provide strategic direction to organization identifying innovative and impactful testing ideas, and prioritize the ideas based on business impact and ease of implementation
  • Coordinate with Advertising to develop creative that is appropriate for platform(s) environment
  • Work with manager in identifying and communicating platform opportunities improvements and request that may require broader leadership support
  • Maintain documentation around performance and Domino’s best practices
  • Maintain accurate media plans, budgets, and timely reporting
  • Assist where necessary to identify and solve any issues / bugs which arise during implementation or launch of a digital marketing initiative
  • Ensure project communication is occurring so that all impacted parties have correct and timely updates on project scope and status
  • Monitor campaign execution to ensure team has the proper level of support to deliver on time and on budget
  • Negotiate with partners to secure efficient media rates, and added value opportunities

    • (30%) Responsible for paid digital media analytics and metrics

  • Work with manager, and Decision Science to design and analyze test and evergreen media performance
  • Develop insights based on testing results for ongoing platform optimization
  • Coordinate media and creative data deep dives Decision Science, media partners, and other stakeholders
  • Use data to identify opportunities to improve program effectiveness
  • Lead trafficking, QA, and tagging efforts to ensure data integrity
  • Present strategic opportunities and campaign performance to senior leadership

    • (30%) Cross-functional project management

  • Lead cross-platform and / or cross-strategy collaboration that helps meet company objectives through a deep understanding of marketing interactions
  • Develop tools and processes that support broader Media / Marketing team effectiveness and efficiencies
  • Act as team liaison for cross-functional planning, strategy, and technical implementation

    • Support cross-team media measurement data collection and insight development for stronger holistic media planning and activation

    Qualifications

  • Bachelor’s degree in Advertising, Marketing, Business or related field
  • 2+ years’ experience managing media buys
  • Experience developing marketing strategies to gain buy-in and alignment
  • Experience managing and growing external partnership relationships
  • Experience managing media buys in Meta, Snapchat, TikTok or YouTube preferred
  • Google AdWords certification preferred
  • 3+ years of Marketing / Business experience preferred
  • Strong verbal, written and presentation skills
  • Excellent analytic and problem-solving skills

    • Additional Information

  • Paid Holidays and Vacation
  • Medical, Dental & Vision benefits that start on the first day of employment
  • No-cost mental health support for employee and dependents
  • Childcare tuition discounts
  • No-cost fitness, nutrition, and wellness programs
  • Fertility benefits
  • Adoption assistance
  • 401k matching contributions
  • 15% off the purchase price of stock
  • Company bonus

    • All your information will be kept confidential according to EEO guidelines.

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