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Marketing Events Specialist
Marketing Events SpecialistCaseWorthy, LLC • Salt Lake City, UT, US
Marketing Events Specialist

Marketing Events Specialist

CaseWorthy, LLC • Salt Lake City, UT, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

Description :

CaseWorthy, Inc. is the market leader in whole-person care software with the flagship CaseWorthy case management solution as well as offerings from its newest acquisitions, Accessible Solutions, Inc., MediSked, LLC., and Eccovia, Inc. We offer a suite of technology solutions, each that support and connect all data and systems into a single, configurable platform, so our partners can easily get to the information they need, when they need it.

CaseWorthy is on a mission to improve the lives of the individuals and communities we all care about. We believe that each of us has the responsibility to use our time and talents to support those around us and make the world a better place for all. We do this by providing innovative, whole-person care software and partnering with like-mind organizations to support people on the journeys they choose for themselves.

Job Summary

The Event Marketing Specialist is responsible for leading CaseWorthy’s event strategy, logistics, and campaign execution to drive brand awareness, generate qualified leads, and support go-to-market priorities. This role will own the end-to-end event process—from research and planning to execution and post-event ROI reporting—ensuring each event aligns with CaseWorthy’s strategic objectives.

Responsibilities

Opportunity & Alignment

  • Stay current with industry trends, competitor tradeshow attendance, and new opportunities.
  • Align event strategy with CaseWorthy’s product roadmap and GTM priorities.
  • Provide go / no-go event recommendations and identify opportunities for improvement.

Event Logistics

  • Manage all event logistics including registration, booth setup, and shipping.
  • Oversee swag inventory management, ordering, and budget adherence.
  • Manage CaseWorthy’s physical storage unit in Utah, including lease, payment coordination, and asset organization.
  • Coordinate swag and collateral needs for attendees and ensure timely delivery.

    • Process Ownership

  • Develop and maintain standard event campaign templates and SOPs.
  • Manage the event request process and implement the 2026 Event Tracking Improvement Plan, migrating scorecards into CRM.

    • Expense Tracking & ROI

  • Track all event expenses and ensure accountability for attendee reporting.
  • Estimate ROI prior to each event and deliver post-event performance reports.
  • Manage the Event Scorecard to inform future participation and budgeting.

    • Lead Generation & Campaign Management

  • Develop creative strategies to attract booth traffic and generate leads.
  • Ensure booth design and collateral align with CaseWorthy branding.
  • Create and manage CRM campaigns for each event, including assets, content, and communications.
  • Build campaign contact list and identify opportunities to maximize event ROI with potential customer and prospect attendees.
  • Coordinate pre-and-post-conference efforts with the Sales and Account Management Teams.
  • Execute all campaign deliverables including landing pages, emails, social content, and thought leadership materials.
  • Load leads and event data into CRM and ensure accurate follow-up tracking.

    • Communications & Stakeholder Management

  • Lead pre- and post-event planning calls with stakeholders, including attendees, Account Managers, and SLT.
  • Provide regular updates to leadership on event performance and recommendations.

    • CaseWorthy-Hosted & Sponsored Events

  • Evaluate and manage CaseWorthy-hosted special events to maximize time with customers and prospects at tradeshows.
  • Identify speaking and sponsorship opportunities at tradeshows to expand brand presence.

    • Other responsibilities

  • Support the Account Management Team with User Conference planning and execution.
  • Ability to travel nationwide, up to 25% annually.
  • Performs other duties as assigned.

    • Requirements :

    Required Skills & Qualifications

    2–3 years in corporate events or trade show planning.

    Strong project management, organizational, and communication skills.

    Proficiency in Microsoft Office Suite.

    Located in Salt Lake City, UT, with ability to manage local storage unit.

    Willingness to travel within the U.S.

    Preferred Skills & Qualifications

    Bachelor’s Degree

    Experience in the Non-Profit, Human Services, or Social Services sector.

    Familiarity with expense tracking and ROI reporting.

    Experience using HubSpot CRM.

    Confident interfacing with customers and senior leadership.

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