Marketing and Product Development Assistant

Job Description

Job Description

Benefits :

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Key Responsibilities

1. New Product Development & Launch (Core Duty)

Market Research & Analysis

• Conduct quarterly research on at least 10 potential products.
• Analyze sales volume using tools such as Helium 10.
• Review negative customer feedback and suggestions.
• Perform initial patent checks to assess product viability.

Product Definition & Sourcing

• Support final product selection.
• Create product presentations (PowerPoint).

Financial & Commercial Strategy

• Calculate key pricing metrics, including MSRP and MAP.

Packaging & Production Coordination

• Oversee packaging development and identify design flaws.
• Coordinate testing and first production orders.
• Plan shipping logistics and pallet layouts.

Project Management

• Track development stages using the New Product Development Checklist.
• Ensure timely progress across all phases.

Tradeshow Participation

• Orlando Show February
• Santa Fe Springs Show March
• New York Show June
• Seattle Show August
• Dallas Show TBD
• SuperZoo August
• S&S October
• PLMA November

2. Marketing & Brand Promotion

Tradeshow Coordination

• Research, plan, and organize participation in key global trade shows.

3. Post-Launch Product Analysis

Performance Monitoring

• Collect and analyze online customer reviews.
• Focus on negative feedback to identify improvement opportunities.

Quality Assurance

• Conduct sample testing.
• Compile quarterly review reports to guide future product development.

Ideal Candidate Profile

• Strong analytical and market research capabilities.
• Excellent project management and organizational skills.
• Effective communicator across presentations, negotiations, and cross-functional teams.
• Detail-oriented with a commitment to continuous improvement.

Required Skills & Qualifications

Proficient in using design tools such as Photoshop and Canva to create social media images, promotional posters, event materials, and product illustrations. Capable of independent image editing and creative design, and quick template creation.