Senior Brand Marketing Specialist

Overview

The Senior Brand Marketing Specialist supports the Brand Integration team in delivering consistent, high-quality brand experiences across physical locations. This role focuses on branded signage, branch branding, and merchandising, requiring expertise in marketing combined with technical knowledge of construction processes and environmental branding elements.

Primary Responsibilities

Manage the implementation of branded signage and branch branding projects in alignment with corporate brand standards.

Coordinate with internal teams, external vendors, and construction partners to ensure timely and accurate execution of branding initiatives.

Develop and maintain standards for branch merchandising, interior and exterior signage, and lighting to create a cohesive customer experience.

Oversee vendor relationships for signage, lighting, and merchandising, ensuring quality and compliance with specifications.

Conduct site visits and inspections to verify proper installation and adherence to brand guidelines.

Collaborate with construction, facilities, and marketing teams to integrate branding into new builds, renovations, and refresh projects.

Complete other related duties as assigned.

Education and Experience Required

Bachelor's Degree (or equivalent combination of 7 years of higher education and relevant experience).

Minimum 3 years of experience in brand marketing, environmental branding, or related field.

Strong understanding of construction processes, exterior signage systems, lighting solutions, and branch merchandising principles.

Proven project management skills with the ability to handle multiple initiatives simultaneously.

Deep knowledge of brand standards and environmental branding best practices.

Excellent communication skills for vendor coordination and stakeholder engagement.

Preferred Education and Experience

Experience in Financial Services or Retail Environments.

Familiarity with permitting processes for exterior signage.

Experience with lighting design and energy‑efficient solutions.

Proficiency in project management tools (e.g., Jira).

Additional Requirements

Ability to travel up to

for site visits, inspections, and vendor meetings.

Location

Buffalo, New York, United States of America

Compensation

M&T Bank is committed to fair, competitive, and market‑informed pay for our employees. The pay range for this position is $74,600.00 - $124,400.00 Annual (USD).

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