Senior Director Product Marketing, Digital Assets

Senior Director Product Marketing, Digital Assets

Join Circle, a leading internet financial platform company building the foundation of an open, global economy through digital assets and programmable blockchain infrastructure. As Senior Director Product Marketing, you will shape the strategy, positioning, and go‑to‑market execution for Circle's core products, including the USDC stablecoin, EURC, Circle Mint, and global liquidity solutions.

What You’ll Be Part Of

Circle is committed to visibility, stability, and speed. You’ll be part of the Digital Assets Product Marketing Management team, collaborating cross‑functionally with product, marketing, communications, executive leadership, and external partners to refine offerings, conduct competitive analysis, and drive innovation that strengthens Circle’s market leadership.

What You’ll Be Responsible For

We are looking for an experienced Product Marketing leader who is passionate, strategic, and intensely customer‑focused. In this role, you will define and lead the vision, strategy, positioning, and messaging for new and existing products, ensuring they resonate with diverse audiences and partners.

Lead, mentor, and develop a high‑performing team of product marketers focused on customer‑centric solutions.

Collaborate cross‑functionally to develop, position, and launch products globally.

Drive go‑to‑market excellence, overseeing market validation, messaging, positioning, and launch execution to maximize adoption and impact.

Develop data‑driven insights to inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.

Craft compelling narratives and packaging to drive customer engagement, differentiation, and long‑term growth.

Empower sales and partnerships by creating training programs, customer‑facing content, and partner enablement assets that support revenue and adoption.

Lead competitive intelligence efforts, providing in‑depth analysis and strategic positioning to keep Circle ahead of the competition.

Steer high‑impact strategic initiatives, driving cross‑functional projects that shape the company’s direction and market influence.

Key Qualifications & Attributes

Growth mindset and agility – You embrace learning, adapt quickly, and execute with speed and iteration.

Strategic thinker and hands‑on leader – You shift between big‑picture strategy and tactical execution, setting a strong example for your team.

Proven industry expertise – 10+ years of experience in traditional finance, payments, DeFi, or crypto (required).

B2B product marketing leadership – 5+ years of experience leading a product marketing function with demonstrated progression in a B2B organization (required).

Track record of impact – Direct product marketing experience with a history of driving rapid growth and adoption of innovative technologies.

Technical acumen and market insight – A deep understanding of platform services businesses, with the ability to navigate and articulate complex technical concepts.

Team builder and mentor – Proven ability to develop, coach, and scale a high‑performing, diverse, and global product marketing team to achieve results.

Executive presence and stakeholder influence – Ability to build strong relationships, influence cross‑functional teams, and align stakeholders at all levels.

Compelling communicator and storyteller – Exceptional written and verbal communication skills, with the ability to craft compelling narratives that showcase Circle’s vision and value to customers and prospects.

Base Pay Range : $232,500 - $290,000

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E‑Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.

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