West Region Technical Sales Rep

A manufacturer of laboratory instruments is seeking a Technical Sales Representative to expand market presence and drive revenue growth across key industries. The ideal candidate is a skilled communicator with a strong background in selling laboratory instrumentation and supporting technical clients. Communicating effectively, the new team member will drive business growth by building customer relationships, conducting product demonstrations, and providing technical expertise while managing a multi-industry territory and identifying new sales opportunities.

Salary + Additional Benefits:

• $80,000
• 3 % commission paid monthly that bumps to 7% and uncapped
• 401K - company match

Location: Denver, Las Vegas OR California - Remote
Type of Position: Direct Hire

Responsibilities:

• Understand and present technical product information to customers, present a value proposition, and explain advantages over competing products.
• Develop and maintain strong customer relations through personal visits, phone calls, virtual meetings, trade shows, webinars, etc.
• Understand the process of taking a lead to a closed sale.
• Discover new customers and new opportunities.
• Identify potential customer needs and offer company products as solutions to meet them.
• Provide instruction to Commercial Operations for customer quotations.
• Forecast and track sales performance and provide regular updates to management.
• Conduct product demonstrations, installations, training and IQOQPQ service.
• Attend industry trade shows, conferences, and events.
• Ensure customer satisfaction; expedite resolution of customer problems/complaints.
• Provide Application and Technical Support.
• Support Sales & Marketing initiatives such as product videos and training seminars
• Independently coordinate and manage all travel logistics, including booking flights, rental cars, hotels, and other necessary accommodations for business trips, ensuring efficient and cost-effective travel planning.

Requirements:

• Bachelor’s degree in chemistry, biology, or equivalent laboratory experience
• 5+ years of customer-facing sales experience dealing with laboratory instruments
• Proven instrumentation sales ability with specific insight and experience in Pharmaceutical, Chemical, Food and Beverage and Petroleum industries
• Proven ability to prospect and generate new business
• Computer competency required: MS Office Suite, experienced in leveraging a CRM to efficiently manage accounts, prospects, opportunities, and records
• Willingness to develop, or already possess, a solid understanding of the instruments being sold: specifically polarimeters, refractometers, and density meters, how they work, their applications, and industry-specific terminology.
• Sales Expertise: Strong sales skills, including prospecting, negotiation, deal closing, and relationship-building
• Communication Skills: Excellent interpersonal, verbal, and written communication skills, with the ability to explain complex technical information in a clear, concise manner. Being a good listener is essential
• Customer Focus: A customer-centric mindset, with the ability to understand and address client needs and provide exceptional service
• Presentation Skills: Proficiency in delivering engaging and informative product demonstrations and presentations, in person, over the phone, webinars, and Microsoft Teams
• Travel: Often travel frequently to meet with clients, attend conferences, and conduct product demonstrations. This can involve driving or flying, and overnight stays throughout the West Region

Due to the high volume of applications we typically receive, we regret that we are not able to personally respond to all applications. However, if you are invited to take the next step in the process, you will typically be contacted within one week of submitting your application.

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