Content Marketing Specialist (MarCom)

The Content Marketing Specialist is a content subject matter expert and liaison to the organization. This role supports the Content Marketing Manager in guiding content direction to create and distribute helpful resources that make it easy for customers to choose Dart. The person in this role is practiced in digital and traditional marketing channels. Strong writing and editing skills are applied to help build our brand and attract new customers position our products as the preferred choice and deliver results.

Day-to-Day Role :

• Create review and consult on customer-centric content across regions formats channels and stages of the customer journey ensuring alignment with brand voice and business goals through active collaboration and critique
• Develop and implement content marketing strategies across channels (web email search etc.) that differentiate us from our competitors and make it easy to search find and sell Dart products
• Translate performance insights and industry trends into strategic recommendations to improve marketing and merchandising effectiveness
• Lead strategic marketing projects from planning to delivery aligning teams and timelines to produce impactful assets and tools
• Cultivate direct relationships with customers to understand their pain points and goals and achieve mutual growth
• Monitor and reply to customer / product-focused conversations on Darts owned channels
• Perform other marketing merchandising or eCommerce projects related duties as assigned

Core Skills and Qualifications :

The ideal candidate must possess all of the following :

Preferred Skills and Qualifications :

Overview : Dart makes everyday products that give people the freedom to enjoy the food & drinks they love wherever they are. From to-go containers and dinnerware to tamper-evident food packaging and even the red SOLO cup Dart products have been keeping people on the go and having fun for 65 years. Were a family-owned family-focused company of 12000 employees united by a shared set of values and dedicated to providing exceptional customer service. Headquartered in Mason MI with 30 locations in three countries were proud of our ability to innovate manufacture and lead the way with each new generation of quality products.

Benefits : Dart Container full-time employees enjoy great benefits including medical dental vision life insurance 401(k) with company matching contributions paid vacation paid holidays short-term disability tuition assistance product discounts and more.

Dart Container is a drug-free workplace. Candidates are subject to a drug test (excluding THC

Dart Container is an equal opportunity employer and will consider all candidates for employment without regard to race color religion sex national origin age sexual orientation gender identity disability status protected veteran status or any other characteristic protected by law.

you have a disability and need an accommodation to access this website or for the application process you should call Dart atExt 3370 or email us calls can be made by dialing 711 or the relay number for your state.

If you experience difficultyapplyingonline you may call Ext 3390 or email us at for assistance.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full Time

Experience : years

Vacancy : 1