Marketing Director

Job Title : Marketing Director

Facility :

Beach Breeze Rehab and Care & Palm Beach Nursing

Location : Orlando, FL

Schedule : Full-Time

Salary :

85,000 – $95,000 per year (Bonus Eligible)

Position Overview

We are seeking a dynamic, results-driven

Marketing Director

to lead the marketing and admissions efforts for

Beach Breeze Rehab and Care and Palm Beach Nursing . This role is instrumental in driving census growth, managing resident flow, and building strong relationships with referral sources while ensuring a positive experience for residents and families.

The ideal candidate is an experienced healthcare marketer with a strong understanding of skilled nursing or rehabilitation settings and a proven ability to meet and exceed census goals.

Key Responsibilities

Collaborate with the Administrator and interdisciplinary team to evaluate inquiries and respond to referral sources within one hour whenever possible

Manage resident flow and admissions to consistently meet census goals

Ensure prompt, professional responses to all phone, fax, email, and walk-in inquiries

Conduct facility tours and guide families and referral sources through the admissions process

Oversee completion, signing, and distribution of all required admission documentation

Coordinate with residents, families, and staff on admission day to ensure smooth transitions

Clearly communicate admission criteria to referral sources, residents, and families

Collect, document, and evaluate resident information to ensure appropriate placement

Follow up on pending inquiries that have not yet converted to admissions

Participate in admissions, discharge, and transfer meetings

Track resident flow, referrals, and marketing activities; submit regular reports to corporate leadership

Develop and maintain strong relationships with hospital discharge planners, physicians, and community referral sources

Stay informed about facility services and community resources

Identify and implement marketing opportunities to enhance facility visibility

Assist in the development and execution of short- and long-term marketing plans

Coordinate and participate in presentations to hospitals, physicians, and community partners

Monitor resident satisfaction surveys and collaborate with leadership on improvement initiatives

Promote a compassionate, service-oriented environment focused on quality care and satisfaction

Requirements

Minimum of 2–3 years of experience in healthcare marketing, admissions, or business development

Skilled nursing or nursing home experience required

Established relationships with hospital discharge planners and healthcare professionals in the Central Florida / Orlando area preferred

• Proficiency in basic communication and tracking programs;

Census Pro experience a plus

Strong communication, interpersonal, and presentation skills

Ability to work independently, manage priorities, and achieve census goals

Valid driver’s license and reliable transportation required

Benefits

Generous Paid Time Off (PTO)

Medical and Dental Insurance

Company Perks

Employee Recognition Programs

Supportive, team-oriented work environment

If you are passionate about healthcare marketing and making a meaningful impact in a caring environment, we encourage you to apply today.

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