Paid Ads Specialist

Paid Ads Specialist

ThriveCart is the leading no-code sales platform for digital course creators, coaches, entrepreneurs, and online businesses looking to boost revenue, drive conversions, and scale audiences. ThriveCart powers over 65,000 businesses and 12 million enrolled students, generating over $2 billion in annual sales. The platform provides all the tools businesses need to create high-converting checkout experiences, manage powerful affiliate campaigns, and deliver seamless student experiences with its built-in learning management system, Learn / Learn+.

Remote (U.S.)

Job Overview

As a Paid Ads Specialist at ThriveCart, you will be responsible for planning, executing, and optimizing paid media campaigns across various platforms to achieve measurable business results. You will work closely with the marketing team to craft compelling ad strategies that attract, convert, and retain customers while staying on top of emerging trends in digital advertising.

What Your Work Will Entail

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook / Instagram Ads, LinkedIn, and others.
• Define campaign goals, target audiences, budgets, and KPIs to align with ThriveCart's growth objectives.
• Test and refine ad creatives, messaging, and targeting strategies to maximize ROI.
• Monitor campaign performance, analyze data, and generate actionable insights to improve results.
• Optimize ad performance by adjusting bidding strategies, audience segmentation, and creatives.
• Conduct A / B testing to identify high-performing ad variations.
• Work with the content and design teams to develop eye-catching creatives and persuasive ad copy that align with ThriveCart's brand voice.
• Collaborate with the marketing team to ensure paid campaigns complement organic efforts and other promotional activities.
• Provide regular performance reports and insights to stakeholders, highlighting successes and areas for improvement.
• Manage ad spend efficiently to achieve campaign goals while maintaining budget discipline.
• Stay up-to-date with the latest trends in digital advertising, platform updates, and best practices.
• Explore new advertising platforms and opportunities to expand ThriveCart's reach.

What You Bring To This Role

Our Values are : Commit to Excellence Find a Way Help Each Other Keep Growing Data First

Our team and product are growing rapidly- we achieved YoY growth of 64% from 2022-2023, and we're just getting started. We believe in open communication, clear goal setting, and that people do best when they have a growth mindset and want to get things done. Our team comes from diverse backgrounds and companies like Shopify, Salesforce, and BigCommerce, and we are running like an independent SaaS company within a PE fund.