SEO and Content Manager

Job Description

As a SEO Manager on the Performance Marketing team you will be responsible for coordinating and supporting our SEO efforts for the US marketing operation.

You will work with a team of individuals across multiple departments and ongoing work streams to drive best-in-class organic search results. You will act as the central liaison between the Organic, Sports Betting News, Marketing Content, and Technical teams, fostering seamless collaboration with Content, Development, Outreach, and Paid Marketing to drive sustained organic growth.

The salary range for this is $85,000 to $120,000 annually.

This role is eligible for inclusion in the company's hybrid work policy.

Qualifications

• Competence with key web and analytics tools (e.g.Google Analytics, Search Console, Screaming Frog, Ahrefs and Sitebulb.).
• Experience lead and developing a team of direct reports.
• Demonstrated track record of driving business results through organic optimizations across multiple languages and markets.
• Confident in technical SEO, in particular indexing, crawling and core web vitals methodology. Ability to challenge the data and track key metrics to drive performance and business decisions.
• Awareness of the concepts of Semantic Search and Entity Oriented Search.
• Strong level of mathematics, with experience of analyzing numerical data, statistics and presenting / visualizing the data to the Business (Excel, Google Sheets, Data Studio).
• Knowledge in HTML / CSS / JavaScript / Python is desired but not essential.
• Developing and implementing link building strategies.
• Experience in news-based content creation and News SEO is desired.
• Strong past track record in gaining featured snippets in Google SERPs
• Extensive demonstrable SEO experience and experience in ASO.

Additional Information

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.