Product Director, Precision Selling & Execution

Product Director, Precision Selling & Execution

This is a people leader role. The incumbent must be based in Atlanta, GA and work a hybrid work schedule. Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit. Our work touches the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences. We are looking for product leaders who can navigate complex problem spaces, connect ideas across teams, and guide squads in building intuitive and reliable products. If you want to help build a product organization that expands what is possible for our business, we would love to meet you.

About the Role

The Product Director, Precision Selling & Execution leads the product teams that create the data, insights, and tools that shape how we plan, sell, and execute in market. This work helps ensure our brands show up in the right moments and places, in ways that feel relevant and meaningful to the consumers who love them. This leader defines the long-term vision for how intelligence and workflows come together to elevate execution. They guide the multi-year roadmap, focus investments where they matter most, and work closely with commercial, data, and field partners to uncover opportunities and strengthen performance across the business. They build and support high-performing product teams, bring clarity to complex problems, and champion solutions that make it easier for the organization to act with precision, confidence, and consistency.

What You Will Lead

Data & Insights Platform

Develop high-quality data products and insight tools that support planning, targeting, performance visibility, and opportunity identification.

Precision Selling & Execution Workflows

Create connected user experiences that bring insights and action together, helping teams execute consistently and identify growth opportunities across diverse channels.

Key Responsibilities

Leadership, Vision, and Strategy

• Define a clear, ambitious long-term vision for precision data products and frontline execution tools.
• Shape multi-year strategies and investment choices in collaboration with commercial, data, and field leaders.
• Set near-term priorities that align with the long-term product direction.
• Develop and support a high-performing product team through coaching, feedback, and clear expectations.
• Foster a culture centered on learning, autonomy, and high-quality execution.

Product Strategy and Delivery

Key Qualifications

Preferred Qualifications

Education : Bachelor's degree required; Advanced degree in business, engineering, design, or related field preferred.

Leadership Attributes

The Coca-Cola Company will not offer sponsorship for employment status for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range : $210,000 - $237,000 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and / or other benefits, dependent on the position, is offered.