Social Media Coordinator

At Makeready we are searching for curious self-starters with a genuine interest in people. These hard-working individuals have always had a natural bend toward hospitality, no matter where they worked, because they’ve always seen themselves as part of something bigger.

The Social Media Coordinator plays a key role in supporting and executing social media strategies across select hotels, restaurants, and bars within the Makeready portfolio. Reporting to the Social Media Manager, this shared services role collaborates closely with field marketing teams, property leaders, and external partners to authentically bring each brand’s story to life online. Responsibilities include content creation, scheduling, engagement, and community management—ensuring our digital presence reflects our guiding principles, drives meaningful awareness, and fosters genuine connection across all platforms.

Requested Tasks

• Support the Social Media Manager in executing social media strategies for assigned hotels, restaurants, and bars within the Makeready portfolio.
• Assist in the development of monthly social media content calendars, working closely with property teams to source photography, video, and brand moments.
• Draft social post copy, ensuring voice and tone are aligned with each property’s brand identity.
• Schedule and publish content across platforms (Instagram, Facebook, TikTok, etc.) using planning and scheduling tools.
• Engage with online communities by monitoring comments, messages, tags, and mentions, responding in a timely and brand-appropriate manner.
• Identify and elevate content trends, local events, and opportunities that can enhance social performance and relevance.
• Maintain brand consistency across all social assets and posts, including ensuring proper tagging and hashtags.
• Monitor and report on post-performance and engagement analytics, providing insights to help guide future content.
• Assist with influencer and content creator communications as directed by the Social Media Manager or Field Marketing Manager.
• Help maintain photo and video libraries, content trackers, and asset organization.
• Stay up to date with social media trends, platform updates, and emerging technologies.
• Collaborate cross-functionally with marketing, PR, and field teams on integrated campaign needs.

Requested Capabilities:

• 1–2 years of experience in social media, marketing, or content creation; agency, in-house hospitality experience is a plus.
• Exceptional writing and communication skills with strong attention to detail, tone ,and brand voice.
• Proficiency across major social media platforms, including Instagram, Facebook,TikTok, and LinkedIn.
• Working knowledge of content creation and basic photo/video editing tools (e.g.,
• Canva, CapCut, Lightroom, Adobe Premiere, or similar).
• Familiarity with social media scheduling and analytics platforms such as Planoly, Sprout Social, Later, or comparable tools.
• Highly organized, collaborative, and able to manage multiple properties, priorities, and deadlines simultaneously.
• A passion for hospitality, storytelling, and creating memorable digital brand experiences.
• Ability and willingness to travel occasionally for on-property content capture and special events.
• Strong eye for photography; photography skills are a plus

As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company-matched dependent care & 401k, student loan repayment program and a wide range of additional ancillary benefits. The health, happiness and well-being of our team is our top priority.

We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.

Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities and job performance.