Product Marketing Director

Responsibilities

• Localising global product positioning, messaging, and value propositions to reflect local customer needs, regulations, and business practices.
• Leading product launches and collaborating on go-to-market campaigns that deliver measurable impact.
• Creating customer-facing content such as case studies, presentations, and web assets, as well as sales and partner enablement materials.
• Equipping sales teams with competitive intelligence, objection-handling guidance, and product insights.
• Building strong partnerships with local sales, marketing, customer success, and partner teams to drive pipeline and revenue growth.
• Gathering and analysing customer, market, and competitor insights from the local market to inform strategy and influence the global roadmap.
• Acting as the voice of the customer, ensuring product-market fit and local relevance.
• Tracking and reporting on product marketing performance, focusing on adoption, pipeline contribution, and revenue impact.

Requirements

• 10 years experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
• A deep understanding of the North American market, with a proven ability to tailor global strategies to local context.
• Strong storytelling, communication, and writing skills.
• Proficiency in generative AI tools and an understanding of AI/ML concepts.
• Demonstrated success developing go-to-market strategies and launching products that deliver results.
• A collaborative mindset, capable of working effectively across global and regional functions.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

Benefits

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

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