Remote - Professional 5, Lifecycle Marketing

Professional 5, Lifecycle Marketing

We're seeking a Lifecycle Marketing Manager with deep expertise in CRM, marketing automation, and data-driven personalization to lead the strategy, execution, and optimization of our end-to-end customer lifecycle across digital banking products.

At this level, you will own the strategic direction of lifecycle programs, influence cross-functional partners, and drive measurable impact on customer engagement, product adoption, and long-term retention. You'll set the vision for automated, intelligent communication programs that educate, empower, and build lasting trust with our customers.

You will be responsible for shaping our multi-channel lifecycle roadmap, elevating our automation maturity, and partnering with leadership to ensure our communication ecosystem scales effectively as we grow.

Key Responsibilities

Strategic Lifecycle Program Leadership

• Develop and own the comprehensive lifecycle marketing strategy across email, SMS, push, and in-app channels, aligning programs to business goals, customer needs, and product priorities.
• Define the multi-quarter roadmap for lifecycle automation, personalization, and messaging evolution.
• Drive thought leadership around how lifecycle marketing contributes to growth, onboarding success, engagement, retention, and reactivation.
• Establish frameworks for segmentation, triggers, and personalization at scale.

Advanced Lifecycle Campaign Execution

Customer Journey Management & Cross-Functional Influence

Content, QA & Messaging Governance

Data, Analytics & Optimization Leadership

Compliance, Risk & Governance

Qualifications

Regular

The targeted base salary for this position is $118,400 to $177,600 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate's geographical location.

We're Here to Support YouAccommodations Upon Request

Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates. If you require a reasonable accommodation during any part of the application or interview process, we encourage you to let us know. We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity. Our goal is to support every applicant in showcasing their talents and potential.

Work Authorization Requirement

At Green Dot Corporation, we value diversity and strive for fair and inclusive hiring practices. However, we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment, without the need for current or future sponsorship.

Important Notice on Application Accuracy

We value integrity in our hiring process. Please ensure that all information provided in your resume and application is accurate and authentic. Submissions found to be fraudulent or misleading will result in disqualification from consideration, and any offers extended may be rescinded.