Digital Communications Manager

Responsibilities:

Strategy & Planning

Lead the strategic vision and execution roadmap for customer communications via email, SMS, and push.

Build customer lifecycle frameworks: onboarding, nurture, upsell/cross-sell, win-back, loyalty.

Partner cross-functionally with brand, CRM, creative, and product teams to align communications with business goals.

Execution & Optimization

Own end-to-end campaign management: strategy, copy, creative briefing, testing, deployment, QA, and performance analysis.

Build and optimize automated campaigns via Maropost or equivalent (welcome flows, browse abandonment, post-purchase, etc.).

Implement and monitor A/B and multivariate testing with actionable reporting.

Analytics & Reporting

Define KPIs (open, click-through, conversion, LTV, opt-out) and report weekly/monthly insights to senior leadership.

Leverage segmentation and behavioral data to inform personalization and targeting.

Innovation & Best Practices

Stay at the forefront of emerging trends in email deliverability, AI-driven messaging, and compliance (e.g., GDPR, CAN-SPAM).

Explore new engagement tools and pilot innovative formats like interactive emails or AMP for Email.

Education & Experience:

5–7+ years of experience in email marketing, ideally with an e-commerce or marketplace brand.

Proven success scaling email programs that directly influenced revenue growth.

Mastery of tools like Maropost, Mailchimp, Bluecore, Klaviyo, Iterable, or similar (experience migrating tools a plus).

Skilled at writing brief but impactful subject lines, CTAs, and lifecycle messaging.

Strong analytical skills with an experimentation mindset.

Comfortable collaborating with designers, developers, and data teams.

Preferred Skills

Proficient use of MS Office programs: Word, PowerPoint and Outlook

Above moderate level of proficiency in MS Excel

High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities.

Ability to get along and work with diverse personalities; tactful, mature, flexible.

Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment.

Preferred Skills

Proficient use of MS Office programs: Word, PowerPoint and Outlook

Above moderate level of proficiency in MS Excel

High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities.

Ability to get along and work with diverse personalities; tactful, mature, flexible.

Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment.

Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic.