Fleet Forces Digital/Social Media Specialist

Barbaricum is seeking a Digital/Social Media Specialist to support a contract for the Public Affairs and Outreach Directorate at U.S. Fleet Forces Command in Norfolk, Virginia.

The Digital and Social Media Specialist will play a crucial role in enhancing Naval communication strategies, managing websites, executing social media plans, and creating engaging digital content. The selected candidate will help maintain a strong online presence and effectively engage with target audiences.

Responsibilities:

• Develop and implement digital communication strategies in alignment with Navy public affairs objectives.

• Manage Navy websites and update content using content management systems such as AFPIMS.

• Create, schedule, and publish engaging and compliant content across official Navy social media platforms.

• Monitor, track, and analyze website and social media performance metrics and KPIs.

• Recommend content and platform adjustments based on analytics to improve audience engagement and effectiveness.

• Support the development of communication plans and campaigns that align with broader outreach initiatives.

• Coordinate with stakeholders across commands to ensure message consistency and policy compliance.

• Produce content—including graphics, infographics, and short videos—using Adobe Creative Suite tools.

• Ensure all published material meets DoD editorial and branding guidelines, including AP Style compliance.

Qualifications:

• Active DoD Secret Clearance (interim clearance not accepted).

• Bachelor's degree.

• 5+ years of relevant experience in digital communications, including web design/development, content creation, social media planning/execution, and website/social media analytics.

• Experience in communication planning and strategy.

• Strong writing and editing skills with an eye for clean formatting and adherence to Navy and DoD standards.

• Demonstrated ability to craft and implement social media strategies for public sector or government clients.

• Proficiency in analyzing digital performance data and translating insights into actionable recommendations.

• Highly proficient in Microsoft Office programs.

• Experience with Adobe Creative Suite preferred.

• Experience with AFPIMS a plus.