Marketing Specialist

This position will require someone local to work in person in Grand Rapids, MI

Are you a creative, experienced marketing professional who thrives in a dynamic environment where innovation and storytelling meet strategy and measurable results? Do you have a passion for leveraging technology, including AI, to craft compelling campaigns that drive brand growth and visibility?

We’re seeking a Marketing Specialist who will be responsible for developing and executing marketing strategies that enhance brand awareness, strengthen community engagement, and generate high-quality leads. This role requires a balance of creativity and strategy, with the ability to bring ideas to life through video, content, and data-driven execution.

Compensation & Benefits

• Salary Range: $52,000 – $65,000 (based on experience)
• Bonus potential based on performance and results
• Paid Time Off (PTO)
• Opportunities for professional growth within the team
• A collaborative, positive, and fun team environment

$52,000 - $65,000 yearly

Brand & Strategy

• Maintain and evolve the brokerage’s brand identity across all marketing materials and channels.
• Develop and execute monthly and quarterly marketing plans aligned with brokerage goals.
• Collaborate with leadership to identify growth opportunities and community engagement initiatives.

Digital Marketing

• Manage the brokerage website, optimize SEO, and maintain a strong online presence.
• Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Design and oversee digital ad campaigns (Google, Meta, local sponsorships).
• Use AI tools and analytics to track performance, refine strategies, and improve ROI.

Agent Marketing Support

• Design custom listing presentations, postcards, flyers, and social media graphics.
• Assist agents with personal branding, social media strategy, and the use of marketing tools.
• Manage marketing onboarding for new agents and train them on brand assets and systems.

Listing & Property Marketing

• Coordinate professional photography, videography, staging, and signage for listings.
• Write compelling property descriptions for MLS, social media, and print marketing.
• Create and schedule “just listed,” “open house,” and “sold” campaigns across multiple platforms.

Events & Community Outreach

• Plan and promote brokerage and community events.
• Manage event marketing materials, RSVP tracking, and day-of logistics.
• Support sponsorships and partnerships with local businesses and organizations.

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 2–4 years of experience in marketing, with real estate industry experience preferred.
• Proficiency in Canva, Adobe Creative Suite, Google Workspace, and social media scheduling tools.
• Knowledge of CRM systems (Command, HubSpot, or similar).
• Strong copywriting, design, and project management skills.
• Understanding of local real estate markets and trends.
• Creative and strategic thinker with an eye for detail.
• Excellent organizational and multitasking abilities.
• Strong interpersonal and collaboration skills.
• Data-driven decision-making and adaptability.
• Passion for real estate and community connection.

At Keller Williams, we believe in doing business differently. Our foundation is built on innovation, collaboration, and a commitment to growth for our people, clients, and our communities. We empower our professionals with the tools, training, and systems to thrive in an ever-evolving real estate market.

Join a culture that values creativity, celebrates success, and invests in your growth because when you grow, we all grow.