Marketing Coordinator

Job Description

Job Description

Job Description

The role of Marketing Coordinator is to ensure, in collaboration with the Chief Marketing Officer, that Good Carma Media achieves all goals set forth internally and for its clients.

The Marketing Coordinator will play a key role in creating and distributing advertising assets to appropriate outlets. This includes but is not limited to; print materials, direct mail design, showroom signage & billboards. Digital assets include email strategy, design & distribution, website graphics, and social media content. The Marketing Coordinator will also play a lead role in the execution of grassroots and weekend events for all Miracle Dealerships.

The Marketing Coordinator will lead Good Carma Media’s website management efforts across seven automotive dealerships (and counting!). This includes but is not limited to the following : monthly specials, website banners, content management and user experience. The most important function of dealership websites is lead generation so the Marketing Coordinator will be tasked with daily lead reporting.

In addition to website management, the Marketing Coordinator will oversee twice weekly email campaigns to dealership databases. Finally, the Marketing Coordinator will be tasked with driving showroom traffic to dealership locations through the planning, promotion and execution of weekend events at dealerships. Remote work (availability) is required on weekends to accomplish these goals.

Upon mastering the previously listed tasks, the Marketing Coordinator will have the opportunity to lead, and make commissions from, the sale of McMAG’s various ancillary businesses. Most notably, this includes rentals of the in-house production studio. It also includes rentals and membership sales of KINGMAKERS Tampa as well as client acquisitions for Spearhead Merchant Services.

This role provides a wealth of opportunity for learning new skills and professional growth. It is not a traditional 9-5 task-focused position. Night and weekend work required as necessary. Monthly travel to Augusta market dealerships as needed.

Responsibilities

Maintain state and OEM compliance for all advertisements

Management and reporting on dealership website lead generation

Identification and promotion of monthly special offers and promotions via website, email, social media and more

Twice weekly email design and deployment for seven dealerships

Planning, Promotion and Execution of dealership weekend events

Weekend communications (digital) promoting weekend events at dealerships

Print, digital and video production

Distribution of advertising assets to external marketing partners

Communicate effectively to grow relationships with key internal and external partners

In-house marketing for McMAG’s ancillary businesses

Manage referral programs and lead acceleration for ancillary business opportunities

Management and booking of in-house production studio

Requirements

Sufficient knowledge of both Microsoft & Google Suite products (email, word, excel & PowerPoint)

Experience using a preferred graphic design tool – Canva or Adobe Photoshop

Website design and / or management experience

Social Media experience – Facebook & Instagram

Social media content production skills (graphic & video posts)

Accounting and financial reporting

Production Studio experience a plus (photography, videography, sound & lighting experience)

Hospitality industry experience a plus (must be 21+ years of age)

Ability to work in a fast-paced environment while maintaining effective communication

Natural inclination for creative thinking and trouble shooting

Analytical mindset and the confidence to recommend opportunities for improvement

Travel as necessary