Social Media Specialist

The Social Media Specialist manages Erlanger Health Systems organic social media presence, ensuring the brand maintains a consistent voice and strong connection with online audiences. This role is responsible for content planning and publishing, coordinating with internal partners, developing visual assets and captions, and monitoring performance.

The Social Media Specialist helps amplify Erlanger's voice in the region by creating community-focused content, supporting campaign rollouts, and contributing to the health systems thought leadership, education, and promotional storytelling efforts. This position requires strong communication skills, content instincts, attention to detail, and a clear understanding of brand messaging and platform best practices. This requires robust relationship building and maintenance across the department and the health system.

Key Responsibilities

Content Creation & Publishing
-Develop and schedule organic social media posts across platforms such as Facebook, Instagram, LinkedIn, and X (Twitter), with potential expansion to TikTok or YouTube.
-Write clear, engaging, and brand-aligned captions and post copy tailored to specific audiences and platform formats.
-Collaborate with the design team or use internal templates/tools to create or repurpose graphics and short-form visual assets.

Calendar Management & Coordination
-Maintain a social media content calendar aligned with marketing campaigns, organizational milestones, holidays, and community events.
-Coordinate with the Marketing Strategists, Communications, Foundation, and physician practices to identify upcoming content opportunities.
-Ensure consistency and alignment across service line messaging, public health campaigns, Foundation events, and other institutional priorities.

Monitoring, Engagement & Reporting
-Monitor social channels for comments, messages, and public sentiment; elevate issues to appropriate internal stakeholders when needed.
-Engage with community members and organizations online in alignment with brand voice and policies.
-Track performance of social posts using native platform analytics and dashboards; report on reach, engagement, follower growth, and post trends.

Collaboration & Integration
-Collaborate closely with the Digital Specialist to align social media strategy with digital content, web activity, and campaign efforts.
-Work with the Content Manager to ensure consistency in tone and messaging across platforms.
-Support occasional paid social campaign coordination with external media or digital partners under direction from the Digital Engagement Manager.

Education
Required
Bachelor's degree in marketing, Communications, Journalism, or related field

Experience:
Required:

2-4 years of experience in social media management, content creation, or digital communications (internships considered)
Familiarity with major social media platforms, scheduling tools (e.g., Sprout, Hootsuite, Meta Business Suite), and native analytics
Basic design skills and proficiency with Canva, Adobe Express, or similar tools a plus
Strong writing and editing skills with attention to brand tone and audience nuance
Experience in healthcare or community-based organizations preferred.

Department Position Summary:

As part of Erlanger's integrated, in-house marketing team, the Social Media Specialist plays a central role in managing and evolving the health systems voice across social platforms. Working within a department that functions like a full-service marketing firm embedded in a major healthcare system, this role helps drive digital engagement, promote service line campaigns, support system-wide initiatives, and cultivate community relationships through timely, brand-aligned content.
Reporting to the Digital Engagement Manager, the Social Media Specialist is responsible for day-to-day social content planning, creation, publishing, and performance monitoring across Erlanger's primary social media channels. This individual works closely with the Creative, Marketing, and Communications teams to ensure that social media activity is strategic, timely, and aligned with broader campaign efforts and institutional goals.