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Senior Performance Marketing Manager (remote)
Senior Performance Marketing Manager (remote)Siemens Healthineers • Anaheim, CA, US
Senior Performance Marketing Manager (remote)

Senior Performance Marketing Manager (remote)

Siemens Healthineers • Anaheim, CA, US
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Senior Performance Marketing Manager

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

The Senior Performance Marketing Manager will enhance the operational effectiveness of global marketing campaigns by streamlining processes, aligning cross-functional teams, and ensuring seamless coordination between content strategy, digital strategy, and regional / zone marketing. This role drives performance through clear KPIs, dashboards, and actionable insights, while reporting on project execution, and budget tracking for the department. Builds organizational capability by creating toolkits and playbooks that strengthen campaign execution and elevate marketing performance across the organization. Will work cross-functionally with content, digital, and product marketing teams from three Siemens Healthineers business lines, to ensure our marketing campaigns run smoothly and effectively, and are optimally deployed to external audiences.

Campaign Excellence and Cross-Functional Collaboration

  • Serves as the operational bridge between the content strategy team and the digital strategy team from planning to deployment. Drives alignment on priorities, handoff timelines, and deliverables.
  • Identifies operational bottlenecks and drives efficiencies across teams (content strategy, digital, regional marketing). Aligns resources optimally, manages timelines, and mitigates risks to meet business objectives.
  • Works with corporate marketing and other departments across Siemens Healthineers for the deployment of DX wide programs and pilots.
  • Partners with Zone / Country marketing contacts to understand needs and develop support tools / processes to ensure campaigns are operationalized effectively.

Performance Optimization

  • Builds campaign dashboards to monitor performance in real-time.
  • Tracks adoption of campaigns across regions and ensures tight alignment on execution.
  • Shares performance insights and best practices with key stakeholders to elevate campaign effectiveness.

    • Reporting & Governance

  • Analyzes and presents campaign performance reports across channels, including digital, (search, social, email, webinars,) and provides strategic recommendations to leadership and key stakeholders.
  • Reports on budget and department marketing deliverables across content and digital strategy teams.
  • Manages a centralized Asset Library for Global Marketing collateral.

    • Capability Building & Best Practices

  • Develops and delivers toolkits and playbooks to elevate the marketing capabilities of both global and regional marketing teams.
  • Stays current on industry trends and technologies and promotes knowledge sharing and change management across functions to standardize execution excellence.
  • Implements consistent processes and frameworks that scale with the organization.

    • Critical Competencies

  • Analytical & Data-Driven Decision Making Ability to translate complex performance data into actionable insights and strategic recommendations.
  • Marketing Operations Expertise Deep understanding of campaign workflows, martech systems, and marketing governance.
  • Cross-Functional Leadership & Influence Skilled at aligning priorities and driving collaboration and influence, without direct authority.
  • Program & Project Management Proven ability to follow multiple concurrent global campaigns with tight timelines and complex dependencies.
  • Change Leadership & Capability Building Passion for creating scalable processes, developing playbooks, and coaching to elevate team capabilities, as needed.
  • Executive-Level Communication Strong written and verbal skills, with the ability to present clearly to senior leadership.
  • Digital Knowledge, Fluency & Innovation Mindset Digital competencies and knowledge of marketing automation tools and principles, content management and CRM systems. Curiosity for emerging trends, including AI in marketing, and ability to identify new tools and methods to increase performance and efficiency.
  • Regulatory & Compliance Awareness Understanding of healthcare marketing requirements and promotional review considerations.

    • Job Functions

  • Ability to work in collaboration with colleagues, peers, stakeholders, external agencies, and management to share knowledge and best practices.
  • Ability to effectively manage and prioritize numerous projects with aggressive deadlines.
  • Highly organized individual that maintains a high level of project management for day-to-day deliverables.
  • Global campaign planning and orchestration, in close collaboration with content, digital, and regional teams. Partner with regional marketers to support localization, adoption, and execution of global campaigns.
  • Solid understanding and implementation of digital campaign and best practices.
  • Must have excellent communication, presentation skills, and advanced knowledge of PPT.
  • Build KPIs, dashboards, and reporting frameworks to enable data-driven decision making.
  • Conduct performance analysis and implement optimization strategies based on campaign insights.
  • Ensure clear operational handoffs, standardized workflows, and governance across teams.
  • Maintain global asset libraries, templates, and documentation for consistent use across markets.
  • Develop playbooks and toolkits to drive operational excellence across global and regional marketing.
  • Ability to identify, pilot, and scale new martech, analytics tools, and process improvements.

    • Education / Experience

  • Bachelor's degree in marketing, Digital Marketing, Business, Communications, or related field required.
  • MBA or advanced degree preferred, especially with focus in marketing, analytics, or operations.
  • 7+ years of marketing experience, with at least 35 years in marketing operations, performance marketing, campaign management, or digital marketing.
  • Experience in B2B healthcare, medical technology, diagnostics, or pharmaceutical marketing strongly preferred.
  • Proven experience leading global or multi-region campaigns within matrix organizations.
  • Hands-on experience with marketing technology platforms (e.g., Eloqua, Adobe Analytics and Domo, CMS, CRM, analytics dashboards, etc.).
  • Strong understanding of omnichannel marketing performance.
  • Demonstrated success building dashboards, reporting frameworks and data-driven optimization plans, identifying trends and recommending adjustments in real-time.
  • Experience working within regulated marketing B2B environments and compliance / promo review considerations.
  • Strong stakeholder management, presentation skills, and ability to influence without direct authority.
  • Occasional travel may be required for global alignment, or campaign development meetings

    • Who We Are

    We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

    How we work : When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and / or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose : to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

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