SEO Specialist

Job Summary:

Three Oaks Hospitality is a collection of community-driven restaurants and bars in the Tampa Bay area. We are a group of like-minded individuals who share one passion: bringing memorable gathering spaces to the areas in which we work and play. Our concepts include Steelbach, Lower Deck, Ro, Jekyll, 1983, M.Bird, and Stone's Throw. Please visit our web site Three Oaks Hospitality for more information on our individual concepts.

We are seeking an experienced SEO Specialist focused exclusively on restaurants and bars to increase organic visibility, drive local traffic, and support reservations, events, and brand awareness across our food and beverage concepts. This role is ideal for someone who understands how diners search, how nightlife drives traffic, and how local SEO impacts foot traffic and revenue. This position is required to be onsite at our corporate office Monday - Friday.

Supervisory Responsibilities:

• None

Duties/Responsibilities:

SEO Strategy & Optimization

• Develop and execute SEO strategies tailored to restaurants and bar concepts.
• Conduct keyword research focused on dining, nightlife, events, branded searches, and “near me” queries.
• Optimize on-page SEO elements including metadata, headers, internal linking, menus, and landing pages.
• Identify and resolve technical SEO issues impacting performance and site speed.

Local SEO & Listings Management

• Manage and optimize Google Business Profiles for restaurants and bars.
• Maintain and optimize listings across Yelp, TripAdvisor, OpenTable, Resy, Apple Maps, and other relevant platforms.
• Ensure name/address/phone consistency across all online directories.
• Improve visibility in local map packs and location-based searches.

Menu, Event & Content Optimization

• Optimize menus, happy hour pages, special events, promotions, and seasonal offerings for search performance.
• Collaborate with marketing and operations teams to align SEO with promotions, launches, and events
• Provide SEO guidance for blog content, press releases, and promotional campaigns.

Reputation & Review Impact

• Monitor online reviews and assess SEO impact related to ratings and engagement.
• Support best practices for responding to reviews to improve local search performance.
• Track listing performance tied to review volume and sentiment.

Analytics, Reporting & Insights

• Track SEO performance using SEO tools (i.e. Google Analytics, Google Search Console).
• Monitor rankings, traffic, and conversions related to reservations, inquiries, and events.
• Prepare clear reports and actionable insights for marketing and leadership teams.

Competitive Analysis

• Monitor competitor restaurants and bars within each market.
• Identify trends and opportunities in dining and nightlife search behavior.
• Stay current on local SEO trends, algorithm updates, and hospitality-specific best practices.

Required Skills/Abilities:

• Strong expertise in local SEO and multi-location optimization.
• Familiarity with menu SEO, event-driven content, and seasonal campaigns.
• Proficiency with SEO and analytics tools (i.e. Google Analytics, Search Console).
• Strong analytical, organizational, and cross-functional communication skills.
• Familiarity with reservation and POS-integrated platforms (i.e. Tabit, OpenTable, Resy).
• Understanding of conversion optimization for reservations, private dining, and events.

Education and Experience:

• 3+ years of SEO experience with restaurants, bars, or food & beverage brands.
• Experience optimizing high-traffic, consumer-facing restaurant websites.
• Experience working with multi-concept or multi-location restaurant groups.
• Experience collaborating with social media, PR, and paid media teams.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Benefits:

• Generous paid time off
• Medical, dental, vision, and life insurance
• 401(k) with company match
• Employee discount
• Referral program
• Flexible schedule
• Paid training
• Free parking