Marketing and Communications Director

Job Description

Job Description

Marketing & Communications Director

WHO WE ARE

World Trade Center Utah is a private, nonprofit organization that helps Utah companies grow internationally through our global network, programs, and services. Our cross-functional team collaboratively helps Utah’s small businesses pursue international opportunities, make influential connections, develop global growth strategies, and execute those strategies around the world.

Our marketing and communications team furthers this mission by showcasing international opportunities statewide and positioning WTC Utah as a trusted partner. Globally, we share Utah’s story, establishing the state as a vibrant international economic hub.

POSITION DESCRIPTION

Are you passionate about storytelling and curating content that drives people to action? WTC Utah is looking for a Marketing & Communications Director to share Utah’s growing international influence, highlight business successes, and position WTC Utah as a key partner in the global economic landscape. You will combine strategic thinking with hands-on execution, managing and mentoring a small team to elevate Utah’s presence on the world stage. This role leads the day-to-day operations of WTC Utah’s MarComm function, ensuring clarity, accuracy, and consistency across all channels.

Responsibilities will include :

• Lead integrated marketing and communications strategies aligned with WTC Utah’s mission to promote international business success and economic development.
• Manage and develop the MarComm team, including staff and contractors, by fostering collaboration and creativity.
• Act as the primary media contact, coordinating with the CEO and partners for high-profile engagements and ensuring message alignment.
• Maintain strong relationships with media, partners, and key stakeholders.
• Oversee all physical and digital marketing materials and production workflows, ensuring consistency, accuracy, and clarity.
• Review and approve content across email, web, social, and event collateral, ensuring alignment with brand guidelines and tone.
• Provide editorial oversight for thought leadership and executive content.
• Draft and refine executive talking points, scripts, and high-stakes communications.
• Craft engaging narratives that showcase opportunities, outcomes, and Utah business success stories.
• Produce content that drives engagement in our events, trade missions and shows, initiatives, programs, and services; translate complex information into actionable insights for Utah businesses.
• Secure and manage media opportunities to increase coverage of international trade topics and showcase WTC Utah’s impact and Utah brands’ success in global markets.
• Oversee social media strategies and ensure quality and performance.
• Manage the marketing and communications calendar, project management workflows, and cross-team coordination.
• Manage budgets related to communications, creative production, and marketing operations.

QUALIFICATIONS

Preferred

Our Culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware.

Growth Opportunities

At WTC Utah, you’ll collaborate with entrepreneurs, local and national leaders, and international diplomats. Our professional development approach helps people at every level of their career identify and leverage their strengths. From on-the-job learning to formal development programs, our team members receive a variety of opportunities for continuous growth throughout their careers.

Salary

Nonprofit compensation commensurate with experience.

To Apply

Along with your application, please submit at least two writing samples that best demonstrate your research and writing abilities.