Marketing Coordinator - Content Strategist

Korwitts Chiropractic is looking for an on-site creative, driven, and tech-savvy part-time marketer who knows how to turn content into attention—and attention into booked appointments.

This role is ideal for someone who lives and breathes online marketing (with an additional interest in on-site/community marketing), someone who understands how to make content travel to potential patients and clients far and wide... and isn’t afraid to grab a camera, hit the clinic floor, or get out into the community to capture what makes a healthcare and wellness brand stand out.

This Is NOT a Fit If You:

• Only repost templated content
• Avoid analytics or performance tracking
• Prefer purely remote work with no on-site presence (you will be working on-site a majority of the time)
• Don’t enjoy fast-moving, creative environments

Why Korwitts Chiropractic?

• Established, respected clinic with deep community roots
• Owner-led, collaborative environment
• Creative freedom to experiment and grow
• Opportunity to directly impact clinic growth and visibility
• Long-term potential for the right person

Position: Part-time (or contractor) could grow to Full-time

Location: Hybrid – primarily on-site + field + minimal remote

Hours: 12-20 hours a week to start on-site in Downers Grove

Compensation: Based on experience and scope

$20 - $25 hourly

What You’ll Do (you won't get bored due to the diversity and creativity of the role)

• Own and execute online marketing strategy across:
• Instagram
• Facebook
• TikTok
• YouTube (short + long form)
• Create, capture, and edit high-quality video content (Reels, Shorts, TikToks, patient-education clips, brand storytelling)
• Develop content designed to go viral, increase reach, and attract leads
• Manage and optimize website content (SEO-aware copy, landing pages, blogs, eBlasts, calls-to-action)
• Do outreach to appropriate vendors for product visibility within the clinic space... to include local creatives and small business owners
• Create informational newsletters and eBooks on a variety of topics
• Work collaboratively with the clinic owner to align marketing with promotions, services, and growth goals
• Track performance metrics (reach, engagement, leads, conversions) and adjust strategy accordingly

Participate in on-site marketing:

• Videoing in the clinic
• Community outreach
• Local events, partnerships, and promotions
• Support field marketing efforts that connect digital campaigns to real-world visibility

• Proven experience in digital marketing and lead generation, preferably for a local or service-based business involving wellness, natural health, etc.
• Writing capability

Strong working knowledge of WordPress, including:

• Editing and updating website pages
• Managing blog content
• Optimizing on-page SEO (headlines, meta descriptions, internal links)
• Working with themes, plugins, and basic troubleshooting

Proficiency across major social media platforms:

• Instagram
• Facebook
• TikTok
• YouTube
• Ability to capture, edit, and publish video content for multiple platforms (Reels, Shorts, TikTok, long-form video)
• Understanding of social media algorithms, trends, and viral content strategy
• Experience creating marketing content that drives engagement and leads
• Basic SEO and website content strategy knowledge
• Have know-how around eBook creation, podcasts, etc.
• Comfortable working both on-site and in the field to capture real-time content
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Self-starter mindset with the ability to work independently and bring creative ideas forward
• Strong communication skills and a collaborative, team-oriented approach

Korwitts Chiropractic is a well-established, patient-centered wellness clinic serving the western Chicago suburbs since 1987. We provide chiropractic care, functional rehab, and advanced therapies such as cryotherapy, MLS laser, acupuncture, massage, and shockwave in a warm, collaborative environment. With over 200 five-star Google reviews, our patients’ trust speaks for itself. Our diverse, professional team delivers an integrated approach to care that helps people live and move at their best. At Korwitts Chiropractic, we listen, we care, and we inspire wellness to the max—for our patients and our team alike.