SEO Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe is in search of a strategic SEO Manager to oversee organic search efforts for Adobe Firefly's content strategy. We are dedicated to unlocking growth opportunities, refining content strategy, and ensuring that Firefly remains the go-to solution for photo and imaging workflows. This role blends SEO strategy, content optimization, content creation, and analytics to enhance search visibility and drive meaningful engagement.

As part of our team, you’ll play a key role in shaping SEO-led content strategies that align with customer intent, search, and industry trends, and Adobe’s broader marketing goals. You will collaborate with marketing teams and ensure the strategies align with the team and business big bets.

What you'll do

• Develop and implement a content-focused SEO strategy for Adobe Firefly to enhance visibility and drive organic traffic growth.

• Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions.

• Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.

• Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.

• Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility.

• Analyzing SEO performance, identifying key trends, reporting on impact, and spotting opportunities to grow content efforts.

• Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring Photoshop content adapts to emerging search landscapes.

• Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.

What you need to succeed

• 5+ years of SEO experience, with a strong focus on content strategy SEO.

• Expertise in SEO tools like Ahrefs, Google Search Console, and content optimization platforms.

• Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact.

• Experience developing SEO-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.

• Ability to analyze keyword trends, forecast performance, and report on core SEO metrics.

• Strong interpersonal and communication skills—comfortable presenting SEO insights and recommendations across teams.

• Having previous content writing and editorial experience is a plus.

Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets. The pay range for this position is $80,700 -- $151,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $104,400 - $151,200 In New York, the pay range for this position is $104,400 - $151,200

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.