Paid Social Media Strategist

About the Role

SiaX is looking for a Paid Social Media Strategist to drive the strategy and execution of paid campaigns across search social display video and app environments. This role goes beyond channel execution it requires critical thinking proactive problem-solving and the ability to connect paid media performance directly to business growth. Youll partner closely with Growth Creative Analytics and Account teams to ensure campaigns are not just optimized but continuously evolving through innovation A / B testing and strategic foresight.

Your Impact

Strategic Growth Partner : Own the strategy for paid media campaigns across search social and app channels ensuring alignment with client business objectives across regions and lines of business.

Performance Drive r : Lead paid social growth campaigns across Meta TikTok LinkedIn Reddit Pinterest and emerging platforms optimizing toward CPA ROAS ROI and acquisition KPIs.

Automation Architect : Collaborate with Ad Tech and Product partners to design and scale automation and optimization frameworks using tools such as Meta APIs Smartly and custom-built solutions.

Proactive Innovator : Continuously identify opportunities to design and run A / B tests expand campaigns beyond maintenance mode and unlock new efficiencies and growth levers.

Cross-Functional Collaborator : Work with creative analytics and account teams to integrate paid media seamlessly into broader campaigns and client strategies.

Analytical Storyteller : Translate performance data into actionable insights explaining not just what happened but why and how we can do more better.

What Success Looks Like

Campaigns consistently meet or exceed performance benchmarks across channels including app-based performance marketing environments.

Multi-million dollar paid social budgets are paced accurately optimized effectively and connected to business outcomes.

Reporting provides clear insights actionable recommendations and a forward-looking roadmap for growth.

Automation and optimization frameworks improve efficiency and scalability enabling stronger client outcomes with fewer manual touchpoints.

Clients and internal teams view you as a trusted strategist someone who brings proactive innovative solutions to both immediate and long-term challenges.

Campaign roadmaps demonstrate ongoing learning iteration and curiosity that keep SiaX and our clients ahead of platform shifts and industry trends.

Qualifications :

Campaigns consistently meet or exceed performance benchmarks across channels including app-based performance marketing environments.

Multi-million dollar paid social budgets are paced accurately optimized effectively and connected to business outcomes.

A / B testing frameworks are embedded across channels producing learnings that guide creative messaging audience segmentation and bidding strategies.

Reporting provides clear insights actionable recommendations and a forward-looking roadmap for growth.

Automation and optimization frameworks improve efficiency and scalability enabling stronger client outcomes with fewer manual touchpoints.

Clients and internal teams view you as a trusted strategist someone who brings proactive innovative solutions to both immediate and long-term challenges.

Campaign roadmaps demonstrate ongoing learning iteration and curiosity that keep SiaX and our clients ahead of platform shifts and industry trends.

Additional Information :

Compensation & Benefits

We believe in supporting our team professionally and personally. Heres a snapshot of the comprehensive benefits youll enjoy as part of Sia.

Competitive Compensation

Annual base salary ranging between $110k - $130k commensurate with experience and qualifications

Annual performance based discretionary bonus

Robust Health Coverage

3 Medical plans

Dental and Vision

Life AD&D and other voluntary insurance

Tax-Advantaged Accounts

401K retirement plan

4% matching and 100% vested upon enrollment

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Health Dependent Care Commuter

Family Friendly Benefits

100% paid parental leave for all new parents with eligible tenure

Building Healthy Families program if enrolled through Medical plan

Time Off to Recharge

Generous Paid Time Off (PTO) policy

9 company holidays plus 1 floating holiday

Extras that Make Life Easier

College savings and student loan repayment assistance

Monthly cell phone stipend

Access to wellness programs at no cost if enrolled through Medical plan including :

Gym membership reimbursement

LiveHealth Online virtual care

Personalized support from a Well-being Coach

Employee Assistance Program at no cost

Free confidential counseling and emotional support services

On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)

Diversity Equity Inclusion & Belonging

At Sia we believe in fostering a diverse equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging . We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.

Sia is an equal opportunity employer . All aspects of employment including hiring promotion remuneration or discipline are based solely on performance competence conduct or business needs.

Office Workplace Guidelines

Sia is committed to providing a flexible workplace environment that supports client business and market needs. Consultants located in our primary market office locationsNew York City Charlotte Seattle and San Franciscoare expected to live within a reasonable commuting distance and attend the office at least three days per week. For Consultants outside of our primary markets we can offer more flexible in-person requirements in accordance with your location.

Work Authorization & Sponsorship

At this time Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e. H1-B visa F-1 visa (OPT) TN visa or any other non-immigrant status).

Remote Work : No

Employment Type : Full-time

Key Skills

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Department / Functional Area : Marketing

Experience : years

Vacancy : 1