Sr. Digital Customer Marketing Manager

Sr. Digital Customer Marketing Manager

Logitech is the sweet spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Logitech is proud to support a hybrid/remote work culture. This full-time role will be open to remote candidates based in Minnesota, Arkansas, or Texas.

The team and role: Logitech is seeking an experienced Sr. Digital Customer Marketing Manager to lead collaborative efforts designed to drive growth and optimize our presence within key retail partner e-commerce platforms. This role will require a results-oriented individual with a proven ability to design and execute impactful marketing programs, deliver measurable ROI, and maximize share of search and product visibility on the partner's website.

As the primary liaison between Logitech and our retail partner, you will leverage data-driven strategies to improve customer engagement, conversion rates, and overall revenue growth. You will be responsible for creating tailored marketing initiatives that align with the partner's goals while enhancing Logitech's brand presence and performance metrics.

Your contribution: Be yourself. Be open. Stay hungry and humble. Collaborate. Challenge. Decide and just do. Share our passion for equality and the environment. These are the behaviors and values you'll need for success at Logitech.

Key Responsibilities:

• Develop and execute innovative marketing programs and campaigns tailored to the retail partner's e-commerce platform.
• Collaborate with product and brand teams to create compelling digital content (e.g., product pages, videos, images, and descriptions) optimized for search functionality and consumer engagement.
• Use data insights to strategically influence product visibility and ensure alignment with Logitech's growth objectives.

Performance Analytics & ROI Tracking:

• Define KPIs and measure the success of marketing programs to calculate ROI and drive continuous improvement in performance.
• Analyze sales performance, customer behavioral data, traffic, conversion, and share of search metrics.
• Regularly review and assess campaign metrics, adjusting strategies based on key insights and learnings.

Site Optimization & Search Share:

• Identify opportunities for improving the retail partner's platform presence, such as SEO enhancements, content optimization, and functionality improvements.
• Collaborate with stakeholders to ensure Logitech's products remain top-of-mind in search rankings and overall visibility.
• Implement strategies to defend and grow Logitech's share of search within critical categories.

Cross-Functional Collaboration:

• Partner closely with internal teams (sales, marketing, e-commerce, and analytics) to ensure alignment with broader Logitech goals and priorities.
• Act as the primary point of contact for the retail partner, building positive relationships and enabling seamless collaboration.
• Stay abreast of competitive activity within the partner's platform and adjust strategies as needed.

Growth Initiatives:

• Develop strategies to surpass incremental sales goals while supporting overall category growth.
• Provide recommendations for new marketing opportunities or initiatives based on shifts in consumer trends and product performance data.
• Drive promotions and seasonal campaigns aimed at boosting visibility and sales.

Qualifications:

• Bachelor's degree in Marketing, Business, related field or equivalent industry experience.
• Exceptional experience in digital marketing, e-commerce strategy, or retail marketing, with a proven track record of success in driving ROI.
• Deep understanding of e-commerce platforms and search optimization tools.
• Analytical mindset with strong proficiency in data analysis and ROI modeling.
• Exceptional communication skills with a demonstrated ability to lead cross-team collaboration and influence external partners.

Preferred Qualifications:

• Hands-on experience in creating impactful digital marketing programs for retail e-commerce platforms.
• Experience working within a digital marketing agency or collaborating closely with one.
• Familiarity with working in fast-paced environments that require agile and iterative problem-solving.

This position offers an OTE (On Target Earnings) of typically between $120K and $214K dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual, and social wellbeing so we all can create, achieve, and enjoy more and support our families. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!