Community Experience and Social Content CreatorEast West Tea Company LLC • Eugene, OR, US

Community Experience and Social Content Creator

East West Tea Company LLC • Eugene, OR, US

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Job Description

This is a remote role

East West Tea is seeking a talented, passionate, and experienced Community Experience and Content Creator to join our Yogi TEA-m!

The Community Experience and Social Content Creator will own the regional organic social and community experience strategy and translate that strategy into high-impact content and experiences that drive brand love, community growth, and retail performances across North America. Bringing content and community concepts to life, partnering closely with marketing, creative, sales and product teams to build a fun and authentic connection between our brand and the communities we serve.

WHO WE ARE :

We are the well-being company that exists to inspire and enhance everyday life through trust and good will. Our guiding principles, beliefs, and philosophies shape our identity. They are the essence of our culture and define how we do what we do.

We are Intentional – we chose to lead with positive intent. Mindful – we are present and aware of how we show up in the world. People – we value and respect all people and communities. Authentic – we are real and transparent with everything we do. Committed – we are committed to quality products while sustaining our planet. Trust – we consistently align our words with our actions.

OUR INVESTMENT IN YOU :

We have exceptional wellbeing-focused benefits including health, dental, vision and alternative care, life and disability insurance, retirement, paid time off, company picnics, social activities, and a surprise every so often! Who doesn’t love a surprise?

This position is a remote position

As a certified B Corp, we’re a company that lives our values every day.

We prioritize sustainability as a business by embedding it into our values, our strategic priorities, our decision-making, and our resource allocations.

We commit to our purpose in every aspect of our culture.

We have employees that are committed to “Doing Good” in our community and around the world.

We are a growing company with products that customers love.

We believe in investing in you and your growth and development.

WHAT YOU’LL OWN :

Content Creation 60% of time

Own the North American organic social strategy, including channel positioning, content mix, platform growth goals, and performance benchmarks

Manage day-to-day brand content creation for Yogi’s social channels (IG, TikTok, YouTube, etc.)

Define and optimize content KPI’s (engagement, reach, conversion) and use insights to inform strategy and investment decisions

Retail content production : short-form videos, UGC-style assets, creator-style storytelling, and performance-driven variations

Stay on top of platform trends and adapt them into on-brand concepts

Community Experience 40% of time

Own the regional community experiences roadmap, including event strategy, partner selection, activation cadence, and success metrics

Plan and execute community events, activations, and experiences that deepen brand love and drive measurable retail and digital engagement across North America

Collaborate with ambassadors, influencers, and local partners to create authentic brand moments that introduce key products, generate trial, and build brand loyalty

Manage and optimize a regional community and activation budget, ensuring efficient spend and measurable ROI

Lead and execute activation concepts that reflect local culture, amplify brand values, and align with seasonal marketing or retail objectives

WHAT YOU KNOW AND HAVE EXPERIENCED :

Bachelor's Degree and 3+ years of relevant experience in content creation and community building

Minimum of 5+ years of relevant work experience in lieu of degree

Strong portfolio showcasing short-form video, storytelling, editing, and platform-native content

Strong proficiency in video editing tools (Final Cut, Premiere, CapCut) and basic design tools

Strong understanding of organic social creative best practices- what drives performance on Meta / TikTok

Food, Beverage or CPG experience preferred

Comfortable traveling domestically and internationally

YOU’LL BE A GREAT FIT :

Strong critical thinking ability to navigate and solve complex problems

Solid work ethic, self-starter, and result-oriented

Natural ability to develop strong, trusting relationships

Enjoys collaborating with cross-functional partners

Responsible and a high degree of ownership

Thrives in an ever-changing work environment

Effectively managing a multitude of work responsibilities

Balances attention to detail and swift execution

WHAT WE DO :

We manufacture Yogi and Choice Organics brand products. Yogi has over 40 tea blends made from 140 exotic spices and botanicals sourced from 100% non-GMO growers around the globe. These herbal, green, and black teas are formulated for delicious taste and healthful benefits. Choice Organics offers a collection of organic traditional tea, herbal tea, and unique, flavorful organic tea blends. Choice teas are sourced exclusively from 100% organic and non-GMO growers around the world and are beautifully balanced to perfection for a full-flavored taste experience.

East West Tea Company is an equal opportunity employer. We value and respect each person's individuality and unique talents. We honor diversity and inclusion. The strength of our people and our guiding principles contribute to East West Tea's leadership and continued success in the natural tea category.

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Social Content Creator • Eugene, OR, US

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