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VP Creative Director D2C Customer Acquisition
VP Creative Director D2C Customer AcquisitionBluZinc • Springfield, MA, US
VP Creative Director D2C Customer Acquisition

VP Creative Director D2C Customer Acquisition

BluZinc • Springfield, MA, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Creative Director / VP, Vice President Advertising

Creative Director / VP, Vice President Advertising D2C direct response and customer acquisition, performance marketing job opening remote based USA. BluZinc is exclusively hiring a VP Creative / Creative Director to lead the Performance Marketing Creative Team for a $100MM+ digital eLearning and coaching company, with a strong focus in the golf niche.

This is a dream opportunity for a golf-obsessed creative leader who lives and breathes video sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnels that convert cold traffic into customers at scale.

Key Responsibilities

  • Lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages.
  • Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success.
  • Develop and optimize creative assets for VSLs, Meta / Google ads, email automations, YouTube ads, and long-form landing pages.
  • Test and iterate fast guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV.
  • Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space.

Ideal Profile A True BluZinc A-Player

  • 510+ years' experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm).
  • A deep understanding of customer acquisition funnels, CRO, and behavioral triggers that move buyers to act.
  • Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue.
  • Familiarity with creative performance analytics, funnel metrics, and A / B testing.
  • Experience managing in-house creatives and freelance designers / editors.
  • Passion for golf you know the lingo, the mindset, and what resonates with this audience.

    • What's on Offer

  • Remote-first USA-based role, reporting to the CMO & COO.
  • Massive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods
  • Competitive salary + performance bonus + benefits.
  • Fast-paced, agile, entrepreneurial team environment.

    • This confidential search is managed by Jonathan Pearson, CEO, BluZinc.

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