The Sales Program Manager is responsible for leading the successful commercialization of large-scale customer application projects in the global automotive market. This role ensures that business objectives, critical timelines, and deliverables for Automotive OEMs and Tier suppliers are met. The position works across global sales, engineering, and marketing teams to align program execution with strategic business goals and deliver measurable growth.
Key Responsibilities
Global Program Execution
- Provide business leadership for the successful commercialization of customer application projects globally.
- Collaborate with international sales and engineering teams on customer and product requirements.
- Drive accountability for completing customer-required questionnaires, surveys, and project deliverables.
- Support development of critical internal documents, including customer requirement documents, financial / NPV models, and pricing models.
- Ensure cost and revenue models align with business case expectations and meet targeted price, cost, and revenue goals.
- Lead and facilitate key engagements regarding project scope, milestones, and deliverables.
Performance Tracking & Reporting
Establish and maintain KPIs to monitor program success and health.Provide regular progress updates to executive leadership on key metrics such as program performance, revenue forecasts, profit expectations, and year-over-year growth.Manage and report on the overall program pipeline and revenue waterfall.Product Marketing
Collaborate with the Content Marketing team to define marketing tactics, messaging, and plans for the automotive segment.Contribute to tradeshow strategies, product samples, and market-specific content development.Support the global sales team by providing strategic direction to identify and secure new opportunities.Product Strategy, Roadmap & Development
Drive alignment between customer needs, market trends, and product development priorities.Stay informed on industry trends, technologies, and next-generation automotive developments.Develop product portfolio roadmaps that define new product and market opportunities to expand competitiveness and global offerings.Qualifications and Skills
Strong strategic and analytical thinking skills; able to convert insights into actionable strategies.Proven program management experience within the automotive or related industry, ideally involving spec-driven product development cycles.Highly organized, detail-oriented, and capable of managing multiple global projects under strict deadlines.Exceptional leadership, communication, and problem-solving abilities.Deep knowledge of the global automotive landscape, including OEMs, Tier suppliers, and emerging technology trends.Experience working in cross-cultural environments across North America, Europe, and Asia-Pacific.Strong business and financial acumen with demonstrated success in technical sales.Proficient in CRM tools and Microsoft Office (Excel, PowerPoint, Word).Education and Experience
Bachelors degree in Business, Engineering, Automotive Technology, or related field; equivalent experience considered.710 years of program management or related experience in the automotive or similar industry.Experience managing OEM and Tier 1 supplier programs.Demonstrated success managing multiple projects across various development stages.Proven record of driving business growth in global markets.Willingness and ability to travel internationally.