Paid Social Media Lead (Cross Platform)

Job Description

Job Description

Who We Are

At Frndly TV we're a fast-growing player in the streaming television industry, bringing innovative and engaging content experiences to audiences everywhere. We have a shared drive to succeed and strive to WIN ! We are CURIOUS , constantly learning and tackling projects in a creative and unique manner. We approach all challenges with INTEGRITY and as a TEAM and celebrate in our joint success. Every day we are NIMBLE in our fast-moving environment, loving and embracing the amazing changes coming our way!

What Your Day Looks Like

We're looking for a Paid Social Media Lead with deep expertise in cross-platform paid social advertising to accelerate user growth and engagement for our streaming products. This role will own strategy and execution across Meta, TikTok, YouTube, Snapchat, and emerging social platforms—balancing creativity with data-driven decision-making to deliver strong performance outcomes.

Key Responsibilities

• Lead strategy, execution, and optimization of paid social campaigns across multiple platforms (Meta, TikTok, YouTube, Snapchat, and others).
• Develop and manage creative testing frameworks to identify top-performing concepts and messaging.
• Analyze and report on performance metrics including CAC, ROAS, and lifetime value, driving actionable insights and continuous improvement.
• Partner with creative, analytics, and product teams to ensure alignment between audience insights, creative strategy, and business objectives.
• Manage budgets, pacing, and forecasting to ensure efficient use of spend and strong ROI.
• Stay current on platform updates, algorithm changes, and best practices to maintain competitive advantage.
• Mentor or oversee agency partners or junior team members to ensure consistent performance and innovation.

What We're Looking for in You

Why Join Us

At Frndly TV, we value self-starters who take initiative and show a strong drive for success. We offer an exciting and challenging work environment where you can thrive and grow with a team of experienced professionals who share your passion. If you are a highly motivated individual who is passionate about driving growth, we would love to hear from you.

Compensation : Our cash compensation amount for this role is targeted from $100,000 - $150,000 .

We've got you covered!

We work to live our extraordinary lives :

Our people are the best people :

We LOVE our product and so will you :

Position Title : Paid Social Media Lead (Cross Platform)

Location : Denver, Colorado (on-site)

Salary Range : $100,000 – $150,000 (commensurate with experience)

Industry : Streaming Television / Digital Entertainment

Employment Type : Full-Time

Frndly TV is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, veteran, or disability status.