Agency Marketing Consultant I

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

The Agency Marketing Consultant I deliver quote volume and profitable market share growth in the Allstate Agency Channel. This individual may have responsibility in the following areas : Implementation of marketing strategies and plans to support Sales Zone priorities, effective implementation of key marketing programs, agency marketing consultation and support.

Zone Marketing Integration

Effectively implement marketing tactics that achieve marketing performance and Sales Zone goals.

Provide local intelligence and guidance to inform and maximize marketing effectiveness.

Shared accountability of results for assigned Sales Zone(s).

Agency Marketing Consultation and Support

Support implementation of agency marketing on-boarding, support, and consultation model for new and existing Allstate agency models.

Incorporate functional expertise in marketing strategy to consult with agency owners to advise & influence development of local marketing plans to generate growth and customer loyalty.

Utilize a data driven approach in development of recommendations.

Ensure targeted agency segments are achieving marketing performance goals.

Adopt and utilize CRM system to support consultation measurement.

Marketing Program Implementation - Region

Implement execution plans for national and local marketing programs to achieve desired results.

Implement strategies that will generate desired agency engagement and enrollment in marketing programs.

Administration

Collaborate with Marketing and Sales Zone partners to ensure flawless execution and performance.

Strict adherence to effectively managing budget within 0%-2% of forecast.

Measurement

Accountability for driving established metrics and reporting on overall program results.

Key measures of success : agency investment and engagement in marketing programs, improved quote volume, premium growth (new business, cross-sell and retention), and profitable market share growth.

Skills

Business Planning, Digital Marketing, Marketing Consulting, Marketing Planning, Marketing Programs, Marketing Strategies, Reporting, Strategic Collaborations

Compensation

Compensation offered for this role is 50,700.00 - 89,062.50 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger - a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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