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CMO Chief Marketing Officer VP Customer Acquisition Marketing
CMO Chief Marketing Officer VP Customer Acquisition MarketingBluZinc • Madison, WI, US
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CMO Chief Marketing Officer VP Customer Acquisition Marketing

CMO Chief Marketing Officer VP Customer Acquisition Marketing

BluZinc • Madison, WI, US
[job_card.30_days_ago]
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  • [job_card.full_time]
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Chief Marketing Officer

Chief Marketing Officer remote USA based job opening for a hyper successful eLearning online training courses, certification, performance marketing agency style, entrepreneur coaching and membership community. Leaders in Digital Demand Generation, Performance Marketing Management & Online / eCommerce Sales which is what they teach to their B2B entrepreneur small business owner clients who are start ups and small growing consumer brands with strong online D2C opportunities.

An outstanding career opportunity for serial Inc 5000 & 500 listed companies, awarded every year since 2017 with a New York Times best-selling author CEO who is a highly acclaimed public speaker, digital growth, sales and marketing innovator & trainer. Founded near Austin however they are a company wide Remote team, so home office based anywhere USA (excluding CA), if okay working Central Time core hours.

Reporting to and partnering with the CEO / COO (who both own the company), through leading your team of around 8-10+ brilliant professionals, as a hands on CMO with high leadership knowledge in direct to customer digital media marketing acquisition, and online sales funnels including webinars, you will be responsible for the 2 operating companies growth from around $20MM to $50MM+ :

  • eLearning, Training Courses, Coaching & Certification - this is the growth priority and you must have some company experience that industry from a private company who invest heavily in Ads / SEM / ECRM with high ROI from a short sales cycle (online training in self help, personal growth, financial services / trading, real estate, business or marketing education are similar examples of non-corporate, individual membership communities)
  • SaaS Lead Generation Quiz / Click Funnels / Surveys / Questionnaires - for DIY self service customer acquisition marketing and DFY funnels, with a sales team to bring on larger multi funnel deals per prospect client.

We need your experience, knowledge, needs and aspirations to reflect :

  • Visionary leadership & innovative digital strategies of marketing and sales / business development; strategic yet hands on, inspires people, manages change and projects for continued, exponential growth
  • Must have a least 1-2 successful long term tenure (eg 3+ full years), from direct to customer, online courses and training, membership community brand or from the media performance marketing growth agency with those types of clients
  • Examples of scaling the company you were employed by (or clients) approximately through a range similar to $15MM / $25MM to anywhere toward $40MM - $75MM+
  • Proven ability with online product launch strategy & B2B demand generation campaigns into high converting webinars that have generated $3MM-$10MM+ revenues each launch campaign (eg annual enrollment periods or boot camp training events)
  • Experience of generating conversions to high ticket new client sales eg $2,500 to begin this training program or masterminds and join the private members community; with upsells to LTV of $20K-$40K over circa 1-2+ years
  • Excellent project management and campaign management abilities (organized, attention to detail, great planner)
  • Oversee suppliers, partners / prospect generators, VIPs, affiliates, full service / integrated in-house marketing teams
  • Branding, corporate affairs, M&A, fund raising playbook, major expansion
  • Data & Analytics to ensure the best decisions, budget management & ROI
  • Solid higher education eg Degree or MBA
  • Self-confident, resilient, calm under pressure, with excellent communication and interpersonal skills in all mediums, formats and methods including a remote team
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