SEO & Organic Marketing Lead

Job Overview

IRA Financial is seeking a Search Engine Optimization (SEO) and Organic Growth Lead to own the full strategy and hands‑on execution of our SEO and AEO (Answer Engine Optimization / AI Optimization) efforts. This position is responsible for driving organic traffic, increasing qualified client acquisition, and strengthening IRA Financials’ authority across search engines and AI‑powered discovery platforms.

This position will play a central part in shaping and executing our blog and content strategy, ensuring content is both search‑optimized and genuinely valuable to prospective clients.

Job Structure Details

On‑Site, Sioux Falls, SD

Full Time, Monday‑Friday

Exempt / Salary

Benefits

Health, Dental, Vision Insurance

401(k) Employer Contribution of 4%

Health Savings Account (H.S.A.) Employer Contribution

Paid Time Off and Volunteer Time Off

Parental Leave

Catered lunch every Monday

Monthly 15‑minute massage

Responsibilities & Duties

Own end‑to‑end SEO strategy and execution across technical, on‑page, content, and off‑page initiatives

Lead IRA Financials’ AEO / AIO strategy to optimize content for AI‑driven search, answer engines, and LLM‑based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results)

Conduct keywords, topics, and intent research to identify high‑impact organic growth opportunities across the funnel

Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators

Create, edit, and optimize blog content to drive rankings, engagement, and conversions

Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability

Own organic traffic performance, rankings, conversions, and attribution reporting

Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy

Identify and execute link‑building and digital PR opportunities to strengthen domain authority

Optimize existing content through audits, refreshes, and consolidation to maximize organic performance

Collaborate closely with Growth Marketing and Sales teams to align messaging and acquisition goals

Qualifications & Requirements

Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience)

8+ years of hands‑on SEO experience with a proven track record of driving organic growth and conversions

Deep expertise in technical SEO, content SEO, and on‑page optimization

Strong understanding of AEO / AIO and how AI‑powered search and discovery platforms surface content

Experience building and executing content strategies at scale, particularly blogs and educational content

Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar

Experience in financial services, fintech, or other regulated industries strongly preferred

Ability to translate complex financial topics into clear, authoritative, and search‑optimized content

Experience optimizing content for featured snippets, knowledge panels, and AI search results

Familiarity with CMS platforms (WordPress or similar)

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