Marketing Associate

Marketing Associate

The Marketing Associate is a vital member of the Broadway Across America West Coast team, supporting marketing efforts for Seattle, Portland, Fresno, and Orange County. Working with the Regional Director of Marketing and PR, the Marketing Specialist, our national marketing team, and local presenting and venue partners, the Marketing Associate assists in the tactical implementation of West Coast marketing campaigns for all of our season engagements.

Duties and Responsibilities:

• Assist Marketing Specialist with executing advertising plans with direction from the Marketing Director; maintains communication with media reps, vendors, press agents, and venue partners
• Assist with requesting season and individual show creative for all markets
• Facilitate material approvals, locally and with individual show press agents, and traffic ads for each show and season campaigns
• Assist with proofing season announcement materials and providing feedback to national designers
• Interact with program publisher to proof and approve all show programs
• Draft social content calendars for individual shows and season campaigns across markets
• Maintain social media accounts for each Broadway Series, including consistent presence over all social media platforms and cross promotions; incorporate National BAA and show content to local social accounts
• Facilitate cast shoutouts, social media takeovers, special artwork requests, opening night and show week content, etc. for each show
• Submit season and show information to local community calendars
• Maintain brand consistency across all marketing materials
• Attend all events and opening nights
• Attend partner marketing meetings / special committees to represent BAA Marketing Team
• Assist with execution of special events
• Coordinate opening night invitations to press and VIPs
• Support local publicist with occasional press interviews or events, including escorting talent and overseeing interviews
• Liaise with current grassroots promotional contacts and develop new partnerships for non-media promotional ideas for individual shows

Competencies:

• Cooperation: Establishes and maintains effective relationships; Active listener; Offers assistance and support to co-workers; Works cooperatively in group situations
• Adaptability: Able to work around unexpected changes of circumstance or workload; Modifies a planned course of action based on new circumstances; Changes communication style to achieve the best results
• Functional Competencies: Proficiency in Excel, Word, PowerPoint, and social media management; Attention to detail, proof-reading, copy-editing skills; Ability to work on multiple projects at a time with good time management skills to meet deadlines
• Team Orientation: Fosters team cooperation; Understands team roles and responsibilities; Supports group problem solving

Qualifications aka KSAOs:

• Bachelor's degree in Communications, Marketing, Theatre or Arts Administration preferred
• Ability to read, analyze, and interpret advertising plans and reporting
• Ability to write marketing copy that conforms to prescribed style and format
• Strong analytical and problem-solving skills
• Able to create dynamic marketing strategies under the direction of the Regional Director of Marketing for each show to maximize visibility with target audiences

Physical Demands:

• Sitting, standing, and working on a computer
• Restock venue collateral
• Help arrange front of house signage
• Escort talent or greet guests

Work Environment:

• An open office environment with frequent interruptions and employee traffic
• Noise and distractions from productions and/or an active office setting
• Must be willing to work nights and weekends as needed

Acknowledgement: The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY: The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.

HIRING PRACTICES: The John Gore Organization's recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.