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Group Marketing Manager, Quickbooks Web Marketing
Group Marketing Manager, Quickbooks Web MarketingSalaryGuide • Mountain View, CA, United States
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Group Marketing Manager, Quickbooks Web Marketing

Group Marketing Manager, Quickbooks Web Marketing

SalaryGuide • Mountain View, CA, United States
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Responsibilities

  • 1-Year Business Planning: Own the 1-year web marketing plan and roadmap, including defining strategic priorities and executing programs that drive acquisition and revenue growth.
  • Experimentation Leadership: Drive website experimentation initiatives—including A/B testing—to identify high-potential opportunities for growth and innovation.
  • Growth Strategy and Optimization: Leverage audience insights, traffic patterns, and behavioral data to optimize site experiences, create learning plans, develop scalable templates, and implement best practices across the user journey.
  • Cross-functional Collaboration: Partner deeply across Product Management, UX Design, Engineering, Analytics, Marketing, and Sales teams to define and execute seamless end-to-end web experiences.
  • Performance Measurement: Manage web analytics dashboards and track progress towards KPIs (e.g., traffic, engagement, conversion rates), identify opportunities, and recommend improvements.
  • Technical Execution & Governance: Partner with Web Operations and Product teams to ensure scalable, high-quality technical execution, governance frameworks, and adherence to UX and branding standards.
  • People Leadership: Manage, coach, and develop a team of web marketers and operations team members; foster a high-performing, collaborative team culture rooted in experimentation and customer empathy.

Requirements

  • 10+ years of business experience in acquisition and/or product marketing within SaaS/Technology companies.
  • Web Marketing Craft Expertise: Proven expertise in web marketing with a track record of building successful web optimization programs. Small/medium-sized B2B/B2C experience is a plus.
  • Customer-Obsessed: Leads with customer insights, obsessively seeks new insights that result in action, and advocates internally and externally on behalf of our customers.
  • Strategic and Analytical: Experience with consumer research and data, including qualitative and quantitative testing. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience. Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.
  • AI Fluency: Demonstrated understanding and application of AI and machine learning in web optimization, including personalized experiences, predictive analytics, and automated content generation.
  • Compelling Storyteller: Excellent written and verbal communications, presentation and facilitation skills to drive speed, engagement, clarity, and action. Ability to make the complex simple and convince peers and executives to take action.
  • Intellectually Curious Risk-Taker: Understands the importance of trying and failing and encourages hypothesis-driven experimentation.
  • Collaborator and Influencer: Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.

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Group Marketing Manager, Quickbooks Web Marketing • Mountain View, CA, United States

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