Business Development Manager

Job Description

Job Description

Description :

Under the direction of the Chief Strategy Officer, the Business Development Manager (BDM) is responsible for developing, maintaining, and expanding physician and non-physician referral relationships to drive growth for Radiology Associates of Hartford (RAH). This position plays a key role in executing marketing strategies, identifying new business opportunities, and increasing referral volume across RAH’s service areas.

The BDM collaborates with executive leadership to align growth initiatives with organizational objectives, expand market presence, and enhance revenue through referral generation, self-pay growth, and professional service agreements.

ESSENTIAL RESPONSIBILITIES

Business Development & Relationship Management

• Serve as an ambassador of RAH and actively promote targeted services and products.
• Build and maintain relationships with physicians, office staff, healthcare organizations, and community partners to increase referrals and brand awareness.
• Conduct regular visits to referral offices within assigned territory and maintain an updated CRM database of all contacts, activities, and outcomes.
• Develop and execute quarterly and annual business plans focused on growth and market expansion goals.
• Coordinate and facilitate educational and promotional events such as office lunches, community presentations, and medical group meetings.
• Collaborate with RAH physicians and leadership on joint marketing initiatives and outreach activities.

Strategic Marketing & Territory Management

o Service area and market analysis

o Referral pattern and volume analysis

o Competitive intelligence gathering

o Identification of niche and growth opportunities

Operational Excellence & Compliance

Collaboration & Communication

Professional Development

Other Duties

Requirements :

EDUCATION & EXPERIENCE

Education : Required : High School Diploma or GED - Preferred : Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field

Experience : Required : Minimum of three (3) years of marketing or sales experience, preferably in healthcare or diagnostic imaging. - Preferred : Experience in medical marketing, referral development, or managed care contracting.

WORK ENVIRONMENT

This position is primarily field based, requiring extensive local travel (approximately 95%) throughout the greater Hartford region. The role involves frequent visits to physician offices, hospitals, and community organizations. The employee may also work from an office or remote environment for administrative and reporting responsibilities.