Principal Salesforce Systems Analyst

General Summary of Position:

UMass Lowell is committed to its Salesforce “Connected Campus” strategy. We maintain an award-winning portfolio of Salesforce and partner technologies—Education Cloud, Sales Cloud, Service Cloud, FormAssembly, ScheduleOnce, DocuSign, and more—all advancing our digital transformation and student success initiatives.

The Principal Salesforce Business Systems Owner is the most senior platform leader for Salesforce at UMass Lowell. This position is responsible for the overall architecture, design, governance, and strategic evolution of the university’s enterprise Salesforce Student Success ecosystem and HCM Service Cloud instance.

The Principal Owner possesses both deep technical expertise and a broad understanding of institutional business processes and priorities. They work closely with stakeholders across the university to ensure that Salesforce capabilities are aligned with business needs, scalable, and maintainable.

Under the direction of the Executive Director of Enterprise Applications, the Principal Salesforce Business Systems Owner leads large-scale projects, designs complex cross-functional solutions, and sets standards for platform adoption and usage. They play a critical role in integrating new technologies, optimizing existing investments, and supporting the long-term success of the Salesforce platform.

As the senior-most internal expert on Salesforce, this role also serves as the highest point of technical and strategic escalation and functions as a mentor and leader to other Salesforce team members. They are expected to contribute meaningfully to strategic planning, technical innovation, stakeholder engagement, and staff development within the Enterprise Applications group.

Minimum Qualifications (Required):

• Bachelor’s Degree or higher required
• Salesforce Certified Platform Administrator
• Salesforce Certified Platform Administrator II
• Salesforce Certified Platform App Builder
• Gear Set Dev Ops Certification
• 12+ years of hands-on IT systems technical staff delivering enterprise application solutions including Salesforce experience engaging in business analysis, support for production Salesforce applications, App exchange products including but not limited to custom objects, workflows, validation rules, and process builder
• Strong experience using a range of Salesforce and partner products such as Gearset, Salesforce Apex, Salesforce Triggers, Trigger Handler architecture, Salesforce Metadata API, Rest API and Soap APIs, VS Code, Form Assembly, DocuSign, DemandTools
• 3+ years’ experience working in business analysis roles
• 3+ years’ experience managing Salesforce project management and familiarity with agile methodologies
• Expert working knowledge of Salesforce and a deep understanding of the Salesforce object models leveraging Salesforce declarative tools like Flow, Approvals, Validation rules, Dynamic Forms, Sharing Rules, etc.
• 1-3 years working in Higher Education setting with Student Information Systems

Additional Considerations:

• Experience building and implementing Salesforce GenAI/ Einstein / Agentforce
• Experience with Salesforce Service Cloud projects supporting HCM
• Salesforce Certification in Education Cloud
• Salesforce Certifications in Architecture
• Experience using Salesforce partner products including DellBoomi,
• 2+ years integrating data efficiently into Salesforce and a thorough understanding of integration concepts, methodologies, and technologies including ETL tools
• 3-5 years demonstrated experience with an enterprise-grade Marketing Automation platform such as Pardot/Marketing Cloud, Marketo, Google Analytics, Social Media Marketing platforms, and other communication tools that integrate with Salesforce