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Senior Experiential Marketer & Producer
Senior Experiential Marketer & ProducerTara Wilson Agency • Fort Worth, TX, US
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Senior Experiential Marketer & Producer

Senior Experiential Marketer & Producer

Tara Wilson Agency • Fort Worth, TX, US
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Job Description :  Senior Experiential Marketer + Producer

Seeking fearless Senior Experiential Marketer + Producer for an Experiential Marketing Agency in Dallas / Fort Worth, TX. (Hybrid)

Position Summary

In this role, you'll be responsible for leading client projects from idea to execution across a variety of industries. You'll work closely with our Director of Experiential Marketing and Production as well as our cross functional teams to bring event experiences to life. Domestic travel is required in this role.

About Us

Tara Wilson Agency (www.tarawilson.com) is a Fort Worth, Texas-based boutique experiential marketing agency. Our mission is to help leading sportswear and beauty brands create consumer experiences through ideation to execution. Our core values guide our client work and who we hire. We are professional, client-centric, collaborative, proactive, solution-focused and we never settle. We operate nationwide and are growing rapidly.

Objectives

You'll develop new relationships with corporate clients that result in dynamic events and activations. We expect clients to rave that you understand their needs and successfully connect them to our team of experts to help them achieve their marketing activation goals. They will notice that you are proactive, resourceful, detail-oriented, accessible, and professional.

You'll engage in marketing and event execution activities such as :

  • Working with our strategy team to Identifying potential experiential strategies that lead to achieving our client's business goals and needs
  • Partnering with our strategy, design, and development teams that create winning outcomes for clients
  • Building comprehensive client proposals that illustrate ideas and concepts, for ideation through execution, including reaching KPIs
  • Creating a plan to achieve the client's experiential goals on time and on budget, every time
  • Leading weekly internal and external meetings to ensure projects progress with ease and efficiency
  • Identifying areas of concern, before they happen, and creating a solution-focused plan to resolve them
  • Managing the client budget, creating and updating the client cadence report and conducting weekly client budget reviews
  • Developing and maintaining client relationships that result in good rapport, trust and ongoing engagements
  • Identifying, securing and negotiating contracts with vendors that can execute on the strategy and experiential vision. Manage the vendors across all phases of the activations to ensure a winning outcome
  • Collaborating with our cross functional teams to ensure contracted product specifications are executed on-time and as agreed
  • Becoming a subject matter expert on our processes and operations so that you deliver on our client promise
  • We expect your efforts to create positive testimonials from clients that result in renewed contracts and new project opportunities. Your role will be vital to our long-term success

You'll work closely with our Director of Experiential Marketing and Production as well as cross functional teams, to collectively deliver proposals and concepts that impress our clients and deliver results. Your role is integral to fostering client relationships that expand our business with our customers.

Competencies

Strategic and Forward Thinking :  You think steps ahead to anticipate actions to take to keep the project running on time, on budget and successfully bring it to fruition.

Initiative :  You are resourceful, proactive and entrepreneurial in thought. If there's a way, you'll find it, without being prodded.

Responsibility :  You take ownership for your actions. You believe you should be the solution to the problem and never the problem itself.

Tenacity :  You are driven and are a relentless go-getter. Giving up is never an option for you.

Integrity :  If you say you'll do something, you do, even if it means making small personal sacrifices on occasion.

Confidence :  You believe anything is possible and you are confident you can turn ideas into action. Fearless is your middle name.

Likeability : You're a wooer and can relate to anyone, even executive level customers and partners. You interact exceedingly well with people from all walks of life.

Trustworthy :  You understand that privacy and confidentiality are essential to building trust with others. You are known for your discretion.

Communication Skills :  You pride yourself on your ability to communicate effectively, succinctly and promptly. You prepare agendas and recap notes for all internal and external meetings

Experience :  You have 7+ years business work experience with at least 5+ years of leading experiential projects. You have a proven track record of success.

Success Metrics

  • Accurately manage weekly budget and conduct calls with the client for review.
  • Positive client and manager feedback, as measured by a post project survey.
  • Follow TWA processes,at all times, including agendas, workback schedules, deliverables grids, and vendor lists
  • Lead successful onsite support with key vendors
  • Follow and report out industry trends, ideas and happenings
  • Education & Experience

    Bachelor Degree required

    Physical Requirements

    You will spend prolonged periods sitting at a desk and working on a computer. When onsite you will spend prolonged hours standing. Some physical labor is required for onsite production. This position requires travel up to 50% of the time.

    Call To Action

    If this position piqued your interest, send your resume to Info@TaraWilson.com. For the best consideration, include the job title and source where you found this position in the subject line of your email.

    Compensation

    $70,000 to $90,000 compensation range, based on experience

    3% matching SIMPLE IRA

    Health Insurance (50 / 50 - split employee / employer)

    Unlimited PTO, after 6 months of employment

    Up to $2500 in reimbursement for Continuing Education, with CEO approval

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