Senior Media Manager, (Healthcare)

Senior Media Manager, Healthcare

We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.

Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role. This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.

A day in the life:

The Senior Media Manager will report directly to the Media Supervisor, who will assist with strategic development and planning. The Senior Media Manager should have strong client facing skills and be able to help lead client calls, reinforce strategy, and recommend testing or new opportunities.

This role will support the Associate Media Director in a variety of aspects of media planning. The Senior Media Manager is responsible and accountable for the daily management of campaigns, including understanding and optimizing performance drivers and being able to provide actionable recommendations based on data.

This person will need to work with the creative team on the development of new client assets, including messaging and design concepts. The ideal candidate for this role has direct experience managing Paid Search campaigns and is multi-faceted with a foundational understanding of paid social and display. The ability to apply best practices in social areas is a must and key to the candidate's success. This is a client-facing role.

Responsibilities:

• Successful end-to-end management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal's Paid Media offerings
• Function as primary point of contact both internally and externally for all 'owned'accounts responsible for pacing and performance of accounts
• Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copyrevisions
• Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client's business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures

Role Requirements:

• 4-5+ years of experience, primarily in Paid Search
• Ideal candidates also have experience in Paid Social, Programmatic, or both
• Required platform expertise: Google Ads
• Suggested additional platform familiarity: Bing, Meta, a DSP platform
• Experience managing paid media budget ranges above 100k per month
• Experience driving paid media strategy and testing
• Confident ability to communicate with and convince clients
• Great at reporting and insights, and great at identifying and optimizing towards client business goals
• Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results
• Excellent communication, problem-solving, and interpersonal skills
• Proficient in Microsoft Office Suite and Google Workspace
• Ability to interface with both internal team members and clients
• Ability to multitask and prioritize tasks effectively