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Marketing Manager
Marketing ManagerBrightStar Credit Union • Hollywood, FL, US
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Marketing Manager

Marketing Manager

BrightStar Credit Union • Hollywood, FL, US
[job_card.30_days_ago]
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  • [job_card.full_time]
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Job Description

Job Description

About BrightStar:

As a member of BrightStar Credit Union, you'll join a dynamic, purpose-driven organization with a culture that focuses on its employees and members. We offer excellent benefits, advanced opportunities, and exceptional training. Founded in 1946 as a community-based credit union focusing on educators, we expanded to serve 23 counties across Florida. As a Trusted Advisor, BrightStar offers a diverse range of financial services and opportunities. BrightStar Credit Union is committed to creating a diverse and inclusive work environment where everyone has a chance to succeed and a sense of belonging. Our work environment is fun, fast-paced, and service-oriented

What we offer:

  • Medical, Dental, and Vision
  • 401K Plan with Matching
  • Tuition Reimbursement Program
  • Supplemental Benefits
  • Engagement Area
  • Wellness Studio & Gym
  • Company Paid Life Insurance
  • Health Savings Account with Company Contributions


Essential Functions & Responsibilities:

  • Actively seek ways to wow and impress members with excellent service; live BrightStar Credit Union's Service Mission and Service Promises.
  • Lead and manage the creative marketing team, including the graphic /Web Designer, and creative oversight.
  • Manage the development, Structure, writing, design, and coordination of various Credit Union printed and online publications, collateral, social media, website, and other marketing programs. Ensure that marketing programs are produced accurately and adhere to deadlines and budgets.
  • Manage the implementation of marketing plans, campaigns, projects, and programs, including direct mail, advertisements, collateral, premium items, marketing emails, websites, community outreach, and business development. Coordinate with CU team members and outside vendors such as design firms, printers, mail houses, etc. Proof, copyright, edit, brainstorm ideas, get quotes, and manage various database marketing projects to completion. Conduct marketing research and testing.
  • Represent the CU publicly in a professional manner. Maintain a strong understanding of all CU products and services, including their related benefits.
  • Direct Member Outreach (Business Development) with events, establishing new partnerships, and other activities.
  • Assists with other projects and performs other job-related duties as assigned.
  • Maintain knowledge with B.S.A. Compliance training.
  • Other job-related duties as assigned.


Performance Measurements:

  • Provides excellent service to members every time, lives by our service promises, wows members with exceptional service, and achieves service goals as measured by the internal service survey and other measurement tools
  • Drives membership growth through effective campaigns, community partnerships, and outreach initiatives.
  • Achieves effective execution of establishing and maintaining departmental
  • Achieves annual and other periodic goals, projects, and tasks as expected. Participates in, supports, and develops various marketing plans and effectively implements them.
  • Manages and coaches marketing staff to achieve objectives; effectively manages day‑to‑day marketing operations.
  • Ensures that various credit union marketing programs are implemented in a quality, practical, timely, and cost‑effective manner.
  • Ensures that marketing materials are accurate, grammatically correct, error‑free, legally compliant, persuasive, and engaging.
  • Performs public speaking duties effectively and persuasively.
  • Stays abreast of all CU products/services and related benefits.
  • Plans and coordinates events and activities in a practical, organized manner.
  • Keeps supervisor informed of key issues; works effectively with others in the Credit Union.


Minimum Expectations of Knowledge and Skills:

Experience - Five to eight years of similar or related experience. The ability to manage marketing and/or creative staff is required. The ability to manage multiple projects and deadlines, organize events, and manage marketing vendors is required. Experience in planning and implementing marketing strategies and activities is needed.

Education: A Bachelor's Degree in Marketing, Communications, or a related field is required; experience commensurate with a college degree may be considered.

Interpersonal Skills- The ability to speak effectively in one‑on‑one or in public/group settings is required. Making group presentations and opening new member accounts in the field are required. The ability to motivate or influence others is an integral part of the job. Obtaining cooperation with/from staff, co‑workers, vendors, clients, and members (internally and/or externally) is an integral part of the job. The ability to provide excellent service to internal and external members is required.

Other Skills- Must have good communication skills, including written, verbal, and public speaking. The ability to write copy for marketing purposes and to proofread it is required, including attention to grammar, accuracy, content, effectiveness, and compliance. Analytical skills and attention to detail are required. The ability to analyze data, marketing projects, mailing lists, marketing timelines, and various reports is needed, along with organizational skills. Business Development and/or outside sales experience is a plus. Financial Services and/or Credit Union experience is a plus. Must present a professional image. Design skills, including the ability to provide graphic and web designers with instruction and feedback, plus hands-on knowledge of related software programs, including Adobe Creative Suite. Experience and knowledge of Microsoft Office and Outlook applications.

Compliance:

Every employee must ensure the credit union complies with the Bank Secrecy Act and anti-money laundering policies and procedures. Specific functions within B.S.C.U. will consider awareness of unusual or suspicious activity relevant to the department.

  • In addition to any other assigned training courses, online B.S.A. and O.F.A.C. courses must be completed at least annually, as made available by the Training and Compliance Department.
  • Maintains comprehensive knowledge of the Bank Secrecy Act, Customer Identification Program, U.S.A. Patriot Act, O.F.A.C., Fair Lending, and Credit Card Act.


Physical Requirements:

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may enable individuals with disabilities to perform essential functions. While performing the duties of this Job, the employee is regularly required to sit, use hands to finger, handle, or feel, and talk or hear. The employee is frequently required to walk and reach with hands and arms. The employee must occasionally stand, stoop, kneel, crouch, or crawl. The employee may occasionally lift and move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.


Work Environment:

The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may enable individuals with disabilities to perform essential functions.


BrightStar Credit Union is an Equal Opportunity Employer. BrightStar Credit Union is a Drug-Free Workplace

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