Marketing Specialist

A company is looking for a Marketing Specialist to support B2B demand generation efforts.

Key Responsibilities

Execute integrated demand generation campaigns across digital channels to generate qualified leads and support pipeline growth

Support account-based marketing (ABM) and collaborate with teams to develop campaign messaging and optimize performance

Create and manage marketing content and campaign assets, ensuring alignment with the buyer journey

Required Qualifications

Demonstrable marketing experience, particularly in digital marketing and campaign management

Experience with marketing tools and content platforms, such as Canva and AI-enabled tools

Familiarity with account-based marketing (ABM) strategies and marketing automation platforms

Hands-on experience across digital marketing channels including email, social media, and paid media

Analytical mindset with experience tracking campaign performance and KPIs