Social Media Ads & Content Strategist Job at SalaryGuide in Raleigh

Responsibilities

• Social Content Strategy: Develop and execute innovative social content strategies aligned with clients' brand identities and business objectives.
• Social Media Advertising: Plan, create, and manage social media advertising campaigns across platforms to drive lead generation, brand visibility, sales, and conversions.
• Analytics and Reporting: Monitor key performance indicators (KPIs) for each social media channel and campaign.
• Trend and Platform Research: Stay up-to-date with the latest social media trends, algorithm updates, and emerging platforms.
• Collaboration: Work closely with cross-functional teams, including graphic designers, content creators, and account managers, to ensure cohesive brand messaging and a unified marketing strategy.
• Content Writing: In addition to social media content writing, this individual may be asked to write SEO blogs, website content, email content, product details, and more.

Requirements

• Degree and/or 2 years of experience minimum in Marketing, Communications, Business, or a related field.
• Proven portfolio of experience in social media strategy development and management for various platforms, including LinkedIn, Meta, Instagram, and TikTok.
• Demonstrable expertise in creating and executing successful social media advertising campaigns.
• Proficiency in social media management and analytics tools.
• Strong understanding of SEO, content optimization, and digital marketing trends.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for design aesthetics and visual storytelling.
• Data-driven and analytical approach to campaign optimization and strategy refinement.

Preferred

• Experience working with WordPress and/or Shopify websites
• HubSpot certifications
• SMS/Text marketing
• Experience building Looker Studio dashboards

Benefits

• Health Benefits.
• Opportunities for professional growth and development.
• Collaborative and supportive work environment.