Senior Manager, Social Media

Job Description JOB DESCRIPTION

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

• Help build and execute social strategy across iconic brands, driving cultural relevance and business impact.
• Transform brand performance from good to great through strategic, creative, and data-driven social media initiatives.
• Influence how brands show up in social with purpose, impact, and edge.
• Be a passionate advocate for social media across the organization, pushing boundaries and inspiring innovation.

What you will do...

• Lead Social Strategy & Execution: Implement enterprise-wide social strategies across multiple brands with platform-specific excellence and distinctive brand voice.
• Create Impactful Content: Develop compelling content and editorial calendars that reflect cultural relevance and engage consumers.
• Elevate Community Engagement: Oversee community management to grow engagement, shape sentiment, and ensure timely, brand-right responses.
• Spot Trends, Drive Insights: Lead trendspotting and social listening to translate cultural insights into strategic opportunities.
• Support Paid + Organic Integration: Collaborate with Media and Consumer Engagement teams to align owned, earned, shared, and paid efforts.
• Own Performance + Optimize: Track performance, analyze data, and recommend optimizations to enhance engagement and reach.
• Champion Social Across the Organization: Share insights, educate partners, and advocate for social media’s strategic value.

Who you will work with...

• Internal brand teams across multiple portfolios.
• External agency partners.
• Media and Consumer Engagement teams.
• Cross-functional stakeholders in a matrixed organization.

What you bring to the table... (Must Have)

• 6+ years of social media experience.
• Strong expertise in content development, community management, analytics, and social listening.
• Creative instincts for storytelling and cultural conversation.
• Passion for platform innovation and consumer engagement.
• Excellent communication and collaboration skills.
• Data-savvy and results-driven mindset.
• Action-oriented, adaptable, and committed to continuous improvement.
• Experience managing agencies and cross-functional partnerships.
• Bachelor’s degree required.

It would be nice if you have... (Nice to Have)

• Experience in CPG, food/beverage, or consumer-facing brands strongly preferred.
• Experience working in a matrixed organization.
• Proven ability to influence without authority.
• A track record of pushing creative boundaries and driving innovation in social media.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$132,400-$190,300

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.